Customers decide more in the first 10 minutes than most technicians realize.

Company reputation may get you the call — but your credibility determines everything that happens after the door opens.

In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down the quiet, powerful signals that make customers trust you…or question you.

From the moment you park the truck to the way you introduce yourself, customers are reading your appearance, confidence, preparation, and clarity.

You'll learn:

• The credibility signals customers notice instantly

• Why "borrowed trust" from the company fades fast

• The posture, tone, and confidence cues that reassure homeowners

• Why some techs get requested—and others don't

• How preparation turns uncertainty into authority

This episode is a must-watch for any technician who wants to build trust, earn loyalty, and dominate the first 10 minutes of every call.

📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/

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