Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything.

In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a higher level.

Whether you're an electrician, HVAC tech, or home service pro feeling stuck, burned out, or underpaid, this story will show you what's possible when you stop rushing and start leading.

What You’ll Learn:

• Increase average ticket on every service call
• Serve homeowners with confidence and integrity
• Create trust without ever feeling “salesy”
• Build a business that pays and feels good

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! 

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer! 

⚡️Learn how to serve and earn at the highest level. 

TIMESTAMPS:

00:00 - Introduction

00:05 - Meet Austin Matthews – Return to the Show

06:00 - From Good Old Boy Electric to Pro Service Team

09:15 - The Moment Austin Stopped Micromanaging

14:00 - Promoting Wes & Building a Scalable Team

19:00 - Cam’s Growth: $110K Month With Week Off

23:00 - Austin’s $123K Month & Letting Go of Sales

25:15 - Most Profitable Jobs: Service Upgrades + More

30:00 - Win of the Week: Club Membership = $15K Sale

34:00 - Content Marketing & Overcoming Camera Fear

38:00 - Advice to New Electricians & Owners

41:34 - Admitting You Need Help – Austin’s Turning Point

43:00 - Closing

#ElectricianPodcast #HomeServiceBusiness #AustinMatthews #ResidentialService #ElectricianMindset #ServiceSales #ServiceLoopMethod

The trade is on fire but most electricians don’t even smell the smoke!
In this episode, we break down what’s coming next and how to rise above the shortage.

Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for power is tripling from data centers, EVs, and more. Join us as we unpack why the future belongs to those who can lead, articulate value, and serve at the highest level.

If you’re still playing small, this is your wake-up call to think bigger and take ownership of the opportunity right in front of you!

⚡️What You’ll Learn:
Why your price feels “too high” and how to fix it
The fatal flaw in trade school education
Mike Rowe’s warning about AI & dirty jobs
How to position yourself as the electrician everyone wants to hire (or work for)

⚡️Want more? Join the conversation inside the SLE Pro App available in App Store and Google Play Store!

🏆 REAL-WORLD WIN OF THE WEEK:
Nathan Miles, just had a **$110,000 month** from his van!
Sold, installed, and closed.

If you’re still playing small… the next five years might crush you.
If you’re ready to lead… they might crown you!

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level!

www.serviceloopelectrical.com

⚡️Sources & Supporting Links
These are the articles, stats, and insights referenced in this episode to help you dig deeper and stay informed.
-https://www.indeed.com/career-advice/news/electrician-labor-shortage, visited 2025.08.07
-https://www.utilitydive.com/news/competing-goals-residential-electrification-grid-stability-electricity-demand, visited 2025.08.07
-https://www.publicpower.org/periodical/article/electricity-demand-data-centers-worldwide-set-more-double-2030, visited 2025.08.07
-https://www.icf.com/insights/energy/electricity-demand-expected-to-grow, visited 2025.08.07

TIMESTAMPS:
00:00 - The Trade Is On Fire
01:30 - Why Electricians Are Vanishing
03:45 - Data Centers, EVs, and Demand Spike
05:00 - AI Can’t Replace This Work
08:10 - The Power of Value Articulation
10:00 - Why Google Is Wrong About Electrician Pay
12:00 - Million Dollar Techs: The New Reality
14:00 - Trade School’s Biggest Failure
15:30 - The Mentorship Flywheel

#ElectricianLife #SkilledTrades #MillionDollarElectrician
#TradeShortage #ServiceLoop #HomeServiceBusiness #ElectricalContractor #ElectricianMindset #FutureProofCareers

Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth!

In this episode, we uncover the 3X Secret hiding in your customer list. The same strategy that helped one tech turn a slow month into $74K in sales, and another close a $48K residential service call that broke his personal record!

Whether you’re just starting or running multiple crews, this episode will show you how to prepare before a repeat visit, the “work order habit” that grows ticket size, and why caring, competence, and charisma create lifelong customers.

⚡️What You’ll Learn:

• How to prepare before a repeat visit so you never “start from scratch.”
• The work order habit that can instantly increase your ticket size.
• How caring, competence, and charisma keep customers loyal even if you’re not the cheapest.
• Why repeat clients drive more referrals, reviews, and organic growth than any ad spend ever could.
• Your past customers are 3X more likely to buy from you than cold leads.
• How to create a simple, non-pushy reactivation process.
• The role of the Loop Method in building trust and unlocking larger sales.

 🏆 REAL-WORLD WINS OF THE WEEK:

Win #1 - Dorian turned an Angie’s lead into $63,000 by serving at the highest level, kept saying yes over months.

Win #2 - Nathan pulled a $110,000 solo month! Powered by conviction and a tight process, then hired his first electrician!

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level.

0:00 –The truth about your customer list

1:25 – Why most electricians overlook this hidden goldmine

4:12 – Win of the Week #1: $74K month from a slump

5:55 – Win of the Week #2: $48K single residential call

8:03 – How the Loop Method turns past customers into repeat buyers

10:44 – The compounding effect of follow-up done right

13:22 – Simple scripts that start the reconnection process

16:10 – Common mistakes when mining your customer database

18:47 – The 90-day multiplier effect explained

#ElectricianPodcast #ElectricalService #ServiceCalls #ElectricalSales #NewHomeProblems #TradesBusiness #SkilledTrades #ElectriciansOnYouTube #ElectricianTips #HomeElectrical #ElectricalContractor #ElectricianMindset #PodcastClips #HomeownerEducation

Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface?

In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner's way. Joe breaks down the mindset shift required to confidently build high-value option menus even when “everything looks new.”

⚡️What You’ll Learn:
- Why “it's just a GFI” is never just a GFI.
- How to ethically offer more without ever being pushy.
- What timing, perception, and peace of mind really mean to a homeowner who's just moved in.
- The invisible flaws of new construction that most electricians walk right past.
- Real examples of turning small service calls into $3,500 wins without ever selling.

This one is pure tactician gold but more than that, it’s a heart-check. Because when you serve with honor and understanding, your sales become service. And your customers never forget it! ⚡️

🏆 WIN OF THE WEEK:
Sam, a tech trained in the Loop Method, hit a new personal best with a $23,900 job then added a $3,200 generator prep the same day.

That’s $27,100 in one day without pressure or push.
Just clarity, timing, and the confidence to serve at the highest level.

⚡️Jump into the Million Dollar Electrician Community and  connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level.

⚡️Want Real Help With Real Problems? Be coached by us right on the podcast! No fluff, no pitch, just pure problem-solving from two guys who’ve been there.
podcasts.ServiceLoopElectrical.com?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49

TIMESTAMPS:
00:00 - Welcome & The “New Home” Trap
01:09 - Why Electricians Struggle with New Construction Calls
02:00 - The Mindset Shift: From Fixing to Forecasting
03:10 - The Hidden Problem with Brand-New GFIs
04:40 - Why Most Electricians Never Quote Backstab Repairs
06:00 - The $3,500 Flickering Light Story
08:20 - Why Selling Isn’t Selling (It’s Serving)
09:40 - The Smoke Detector Mistake You’re Still Making
11:15 - Service Tech Win of the Week: $27K in One Day
12:00 - Home Efficiency = Sales You’re Ignoring
13:50 - Smart Thermostats, Hard Starts & More
14:50 - The Forgotten User Experience in New Homes
15:40 - Motion Sensors, Fans, and Family-Centered Upgrades
17:20 - How to Ethically Offer Without Pushing
19:00 - The “Michelangelo Builder” Objection Destroyer
20:00 - Final Thoughts & Listener Challenge

#ElectricianPodcast #ElectricalService #ServiceCalls #ElectricalSales #NewHomeProblems #TradesBusiness #SkilledTrades #ElectriciansOnYouTube #ElectricianTips #homeelectrical #ElectricalContractor #ElectricianMindset #PodcastClips #HomeownerEducation

Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed.

The takeaway: shift your thinking, fix your price, and lead with service.

Hear how one electrician hit his 5-year goal in just 12 months by doing the exact opposite of what most are taught. This episode is a mirror and a blueprint!

⚡️What You’ll Learn:

- Why being a great electrician won’t make you a great business owner

- How bad pricing is silently draining your profits

- What mindset shift unlocks your next level of sales

- Why your “product” isn’t the panel—it’s the experience

- The secret to repeatability that scales beyond the truck

🏆 WIN OF THE WEEK:

Our client, Bailey came in with a 5-year dream and crushed it in ONE.

Projected to hit $312K in his first year using time and material, he instead applied our pricing strategy and skyrocketed to $609K.

That’s not just a win. That’s a complete business breakthrough!

⚡️Jump into the Million Dollar Electrician Community and  connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Want Real Help With Real Problems? Be coached by us right on the podcast! No fluff, no pitch, just pure problem-solving from two guys who’ve been there.

[podcasts.ServiceLoopElectrical.com?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49](http://podcasts.serviceloopelectrical.com/?utm_source=youtube&utm_medium=podcast&utm_content=s2-ep49)

00:00 – Intro & Feedspot Recognition

02:30 – Why Electricians Need More Than Skills

04:00 – The 3 Business Essentials Overview

07:30 – Pricing: The First Thing You Must Fix

10:00 – Bailey’s $600K Success Story

13:00 – Is Charging More Ripping People Off?

15:30 – Why Your Product Is NOT What You Think

17:00 – Letting Go of the Electrician Identity

20:00 – Repeatability vs. Burnout

21:30 – The Power of Curiosity in Leadership

23:00 – Final Words: Start, Don’t Stall

#MillionDollarElectrician #ElectricianPodcast #ElectricianBusiness #ServiceLoopMethod

#FlatRatePricing #ElectricianMindset #TradesBusiness #GrowYourBusiness

#ElectricianSuccess #ElectricalContractor #SkilledTrades

Most electricians are undercharging, overworking, and stuck wondering why they can’t scale.

In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make.

What You’ll Learn:

Why most contractors stay stuck at $500K/year (and how to break free)

The “gas station” strategy that makes pricing objections disappear

How service can actually buy back your time, not steal it

The real cost of underpricing (spoiler: it’s not just profit)

How to build loyalty so strong that clients beg to pay you more

📈 This episode is a must-listen for electricians, HVAC techs, and any service pro who wants to escape the grind and build wealth through service.

🎉 WIN OF THE WEEK:

Our client Charlie used to refuse offering options.

Now? He just closed a $35K job, $10K more than his competitor,

and the client was thrilled to pay it.

That’s the power of slowing down and pricing right!

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Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! 

Million Dollar Electrician - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

0:00 - Introduction: Why Most Contractors Stay Broke

2:35 - The $238 Call That Became $20K

6:42 - The Real Cost of Poor Communication

9:15 - Slowing Down to Speed Up Profits

14:01 - Pricing for Lifetime Value, Not Quick Wins

19:36 - The Costco Strategy: Why Options Matter

23:22 - Escaping the Volume Trap with Better Pricing

29:45 - Family, Health, and the Real Why Behind Pricing

34:10 - When You Can’t Take a Day Off, You Don’t Own a Business

41:30 - Final Thoughts: Serve Better, Live Freer

#ElectricianLife #ContractorBusiness #ServiceLoop #PricingForProfit #BurnoutToBreakthrough #HomeServicePro #TradeTalk #MillionDollarElectrician #FreedomThroughService #FlatRatePricing  

We unpack what happens after electricians hit record-breaking sales months and why it often feels like you’re more trapped than before. You’ll hear real examples of 100K to 300K jumps… and the growing pains that follow.

You’ll discover:
- Why your biggest month might actually be a loss.
- The “bottleneck effect” of fulfillment.
- Dangerous hiring during scale.
- Throttling with intent (rate increases + memberships).
- The one thing you *can’t come back from*: bad service

This one speaks to anyone who’s ever asked, “How do I keep up… and still grow?”

💥 Win of the Week
One of our clients just crossed $300K in a single month after months hovering around $100K but what followed revealed everything he still needed to fix. Another broke his company record at $275K, all in residential service!

And those wins exposed the real pain points... which we help solve.

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We share how electricians are using portable generators to add revenue fast with a bonus webinar giveaway coming soon!

Comment “GENSPEC” to get access to the training & generator draw.

THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now!

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, contact us!

00:00 – Massive growth and what comes after it.
01:00 – Real Client Wins | From $100K to $300K: What Sherman and others did differently.
01:30 – The Hidden Problem After a Big Month
02:45 – The painful reality of growing past capacity.
04:00 – The cashflow illusion no one talks about.
06:00 – How to protect your time, team, and sanity.
07:15 – The Dangers of Bad Hiring During Scale.
08:40 – “You Can’t Come Back From Bad Service”
09:30 – The Danger Zone: 2 to 4 Star Reviews
10:00 – Generator Webinar & Giveaway with Duromax.
12:00 – Lead Spike Strategy: Intentional vs Accidental Growth
14:30 – What to look at next when leads/sales explode.
16:00 – “If you did it on accident, you can do it on purpose.”

#ElectricianPodcast #ServiceLoop #LoopMethod #TradesBusiness #BlueCollarGrowth #FieldServiceSuccess #BookedOut #ElectricianProblems #ScaleSmarter #HomeServicePro

Every electrician fits into one of three categories but only ONE of them builds a lasting, scalable business. In this episode of the Million Dollar Electrician Podcast, Clay and Zac breaks down the 3 core identities he sees in every electrical business owner:

Mr. Fix-It – Honest intentions, small paychecks, and no time
Mr. Sell-It – Pushy sales tactics that work… until they don’t
Mr. Service – Trusted advisor, high tickets, legacy business

You’ll also learn:
How one first-time owner hit $75K in his first 31 days
The real reason homeowners don’t buy (hint: it’s not price)
How to build lifetime clients from $300 calls without being pushy
The Service Loop Method that transforms your sales without pressure.

If you’ve ever said:
• “I need more leads”
• “My close rate is low”
• “I don’t know what to charge”
This episode will flip the switch in your mindset and your business!

Which one are you — Mr. Fix-It, Mr. Sell-It, or Mr. Service?
👇 Drop your avatar below and let us know what part of this episode hit you hardest.
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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now! 

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! 

Million Dollar Electrician Podcast - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

0:00 - The hidden cost of not knowing how to create value
2:30 - The 3 avatars: Noob, Hustler, All-Star
5:00 - Why most electricians underprice their service
7:15 - The truth about time management and value creation
10:00 - The “spray and pray” sales trap
11:30 - Two-call close and the art of earning trust
14:00 - GFCI call to $2,000 sale — real story
15:00 - Mr. Fix-It vs. Mr. Service explained
18:00 - Why customers always object — and what to do about it
19:30 - The framework that changes everything

#ElectricianPodcast #ElectricianBusiness #TradesmanTalk #ElectricalContractor #ServiceElectrician  
#ElectricianBusiness #SalesTraining #HomeServiceSales
#ElectriciansOfYouTube #MillionDollarElectrician
#FlatRatePricing #HomeServiceProfit
#ValueBasedSelling #MrFixIt #ServiceLoop

If you're an electrician wondering why your process isn't scaling... this episode will change how you see yourself in the business.

In this episode of the Million Dollar Electrician Podcast, Clay and Joe unpack the real barriers behind sales slumps, mindset crashes, and why some electricians double their revenue while others spin their wheels.

You’ll hear the raw truth about how business stagnation often starts with what’s not being addressed personally. You’ll see the exact mindset behind $48K service tickets… and why full belief is the only thing separating those who win from those who spin their wheels.

Whether you’re the visionary who sees 100 doors or the specialist who thrives in the final 20%—this episode will hold a mirror up and unlock something that’s been sitting in your blind spot.
If you’ve ever felt stuck, tired, or unsure what to do next... you’re not alone. But there is a way forward.

You’ll discover:
-The hidden mental chokeholds that sabotage your service calls
-Why your own self-doubt is triggering homeowner objections
-How a foggy head = foggy panel = foggy profit
-The “Architect vs Specialist” spectrum — and why knowing where you fall changes everything
-The truth behind belief-driven performance: if you don’t trust the play, you’ll fumble it
-How to stop reinforcing the weakest point in your process and start trusting what works

🏆 Real wins from Ramon & Mike using the Loop Method.
Ramon went from averaging $850 per service call to $1,550 in just 30 days after joining SLE, nearly doubling his ticket value.
*His shift? Charging his true service rate and consistently offering 6 options using the Loop Method.

Mike Hurley just closed a $46,800 rewire, one of his largest ever.
*The homeowner chose him because of attention to detail, lifetime craftsmanship guarantee, and a membership offer all built into the process he adopted from the program.

These are electricians who believed in the process, ran the play, and saw it work.

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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now! 

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician Podcast - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, contact us!

#ElectricianPodcast #ElectricianBusiness #TradesmanTalk #ElectricalContractor #ServiceElectrician  
#MindsetMatters #SalesMindset #ContractorSuccess #TradesmanGrowth #OvercomeObjections
#LoopMethod #MillionDollarElectrician #ServiceLoopElectrical #SLEWins #BuiltNotBought

Most electricians are chasing the wrong thing, high-dollar installs with low repeat value. But what if the real power play has been sitting in your truck bed this whole time?

In this powerful episode, we’re joined by Jesse Hurt, a sales leader at DuroMax Power. With a career that started from the bottom and now spans decades in the generator industry, Jesse brings hard-earned insight into why portable, dual fuel, and tri-fuel generators are a hidden goldmine for service electricians.

We share why the real money isn't in the install, it's in the relationship.

If you’ve been ignoring generators, this might be the most important episode you listen to this year.

🏆 Win of the Week: Two big wins rolled in this week!

*Billy Harper just closed the biggest deal of his career helping a family with a full power upgrade: a generator installs, two panels, re-devicing, five big fans, and new exhaust + heat lamp circuits.

Total project? Over $20K with deposit in hand.

*Sherman. He showed up for a simple GFCI trip in a bathroom and walked out with a $34,000 full home rewire platinum package, complete with extras, memberships. The whole deal.

When you lead with service, big wins follow!

Generator Blueprint Webinar.

Comment: “GENERATOR BLUEPRINT” wherever you’re watching or listening, and we’ll get you FREE tickets to our upcoming live webinar!

SLE Podcast Exclusive! Get Your Demo Generator!

Get your DuroMax 13,000W portable generator at cost to use at your home or on your truck.

✅ Limited quantity available use code: SLE PODCAST when you contact Jesse.

📞 Call: 909-490-5789

📧 Email: [email protected]

🌐 Website: www.duromaxpower.com

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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET. 🚀
Sign up now!

Join our community and get access to strategies that’ll help bring your electrical business to the top!

Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician - Sale to Scale for Home Pros | Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

00:00 – Episode Preview: The real profit opportunity electricians are missing

00:41 – Meet Jesse Hurt from DuroMax + the origin of this partnership

02:03 – Why portable generators outperform automatics in flexibility + value

04:32 – Joe’s Hurricane Sandy story: the gas station problem with gas-only generators

08:15 – Tri-fuel explained: Natural Gas, Propane, and Gasoline — use cases + benefits

10:00 – How generator installs become long-term service clients

12:00 – DuroMax innovation: copper windings, low harmonic distortion, and 5-year warranty

17:00 – Inverters + food trucks, grooming vans, and ultra-quiet mobile power

23:11 – Why DuroMax fits perfectly into premium service electricians’ model

27:37 – The viral effect of one install: “Why are your lights still on?”

29:09 – How service agreements on generators create recurring income

30:01 – Joe’s estimate: 40–60% of his sales came from generator solutions

31:59 – $300K lifetime client from a generator install

34:35 – What makes SLE electricians different? Jesse’s honest take

39:15 – SLE Podcast Exclusive: Get your first DuroMax unit at cost

42:36 – How to contact Jesse & get your unit