Electricians think their customers are price shopping.

But what if the truth is... they’re actually ready to buy and you’re making it hard?

In this episode, Joe breaks down his real-world frustration trying to hire tree work, and how FOUR different contractors ghosted what could’ve been a $10K job.

We uncover the 3 biggest sins contractors are committing that kill sales, destroy trust, and leave cash on the table.

WIN OF THE WEEK:

John, a new client, was facing a competitive quote situation. The customer said, “We’re going to get more quotes.” But instead of folding, John calmly dropped a 24-month, 0% financing option and walked away with a $9,500 close.

Proof that when you serve their way, they pay your way.

Stop making your customers work to buy

Use emotional drivers, not logic

Close with structured service options

🎧 Listen to Million Dollar Electrician every week!

📌 DM us “price” to get our free troubleshooting tool (limited time)

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