Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed.

The takeaway: shift your thinking, fix your price, and lead with service.

Hear how one electrician hit his 5-year goal in just 12 months by doing the exact opposite of what most are taught. This episode is a mirror and a blueprint!

⚡️What You’ll Learn:

- Why being a great electrician won’t make you a great business owner

- How bad pricing is silently draining your profits

- What mindset shift unlocks your next level of sales

- Why your “product” isn’t the panel—it’s the experience

- The secret to repeatability that scales beyond the truck

🏆 WIN OF THE WEEK:

Our client, Bailey came in with a 5-year dream and crushed it in ONE.

Projected to hit $312K in his first year using time and material, he instead applied our pricing strategy and skyrocketed to $609K.

That’s not just a win. That’s a complete business breakthrough!

⚡️Jump into the Million Dollar Electrician Community and  connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Want Real Help With Real Problems? Be coached by us right on the podcast! No fluff, no pitch, just pure problem-solving from two guys who’ve been there.

podcasts.ServiceLoopElectrical.com?utm_source=buzsprout&utm_medium=podcast&utm_content=s2-ep49

00:00 – Intro & Feedspot Recognition

02:30 – Why Electricians Need More Than Skills

04:00 – The 3 Business Essentials Overview

07:30 – Pricing: The First Thing You Must Fix

10:00 – Bailey’s $600K Success Story

13:00 – Is Charging More Ripping People Off?

15:30 – Why Your Product Is NOT What You Think

17:00 – Letting Go of the Electrician Identity

20:00 – Repeatability vs. Burnout

21:30 – The Power of Curiosity in Leadership

23:00 – Final Words: Start, Don’t Stall

#MillionDollarElectrician #ElectricianPodcast #ElectricianBusiness #ServiceLoopMethod

#FlatRatePricing #ElectricianMindset #TradesBusiness #GrowYourBusiness

#ElectricianSuccess #ElectricalContractor #SkilledTrades

Most electricians are undercharging, overworking, and stuck wondering why they can’t scale.

In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make.

What You’ll Learn:

Why most contractors stay stuck at $500K/year (and how to break free)

The “gas station” strategy that makes pricing objections disappear

How service can actually buy back your time, not steal it

The real cost of underpricing (spoiler: it’s not just profit)

How to build loyalty so strong that clients beg to pay you more

📈 This episode is a must-listen for electricians, HVAC techs, and any service pro who wants to escape the grind and build wealth through service.

🎉 WIN OF THE WEEK:

Our client Charlie used to refuse offering options.

Now? He just closed a $35K job, $10K more than his competitor,

and the client was thrilled to pay it.

That’s the power of slowing down and pricing right!

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Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! 

Million Dollar Electrician - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

0:00 - Introduction: Why Most Contractors Stay Broke

2:35 - The $238 Call That Became $20K

6:42 - The Real Cost of Poor Communication

9:15 - Slowing Down to Speed Up Profits

14:01 - Pricing for Lifetime Value, Not Quick Wins

19:36 - The Costco Strategy: Why Options Matter

23:22 - Escaping the Volume Trap with Better Pricing

29:45 - Family, Health, and the Real Why Behind Pricing

34:10 - When You Can’t Take a Day Off, You Don’t Own a Business

41:30 - Final Thoughts: Serve Better, Live Freer

#ElectricianLife #ContractorBusiness #ServiceLoop #PricingForProfit #BurnoutToBreakthrough #HomeServicePro #TradeTalk #MillionDollarElectrician #FreedomThroughService #FlatRatePricing  

We unpack what happens after electricians hit record-breaking sales months and why it often feels like you’re more trapped than before. You’ll hear real examples of 100K to 300K jumps… and the growing pains that follow.

You’ll discover:
- Why your biggest month might actually be a loss.
- The “bottleneck effect” of fulfillment.
- Dangerous hiring during scale.
- Throttling with intent (rate increases + memberships).
- The one thing you *can’t come back from*: bad service

This one speaks to anyone who’s ever asked, “How do I keep up… and still grow?”

💥 Win of the Week
One of our clients just crossed $300K in a single month after months hovering around $100K but what followed revealed everything he still needed to fix. Another broke his company record at $275K, all in residential service!

And those wins exposed the real pain points... which we help solve.

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We share how electricians are using portable generators to add revenue fast with a bonus webinar giveaway coming soon!

Comment “GENSPEC” to get access to the training & generator draw.

THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now!

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, contact us!

00:00 – Massive growth and what comes after it.
01:00 – Real Client Wins | From $100K to $300K: What Sherman and others did differently.
01:30 – The Hidden Problem After a Big Month
02:45 – The painful reality of growing past capacity.
04:00 – The cashflow illusion no one talks about.
06:00 – How to protect your time, team, and sanity.
07:15 – The Dangers of Bad Hiring During Scale.
08:40 – “You Can’t Come Back From Bad Service”
09:30 – The Danger Zone: 2 to 4 Star Reviews
10:00 – Generator Webinar & Giveaway with Duromax.
12:00 – Lead Spike Strategy: Intentional vs Accidental Growth
14:30 – What to look at next when leads/sales explode.
16:00 – “If you did it on accident, you can do it on purpose.”

#ElectricianPodcast #ServiceLoop #LoopMethod #TradesBusiness #BlueCollarGrowth #FieldServiceSuccess #BookedOut #ElectricianProblems #ScaleSmarter #HomeServicePro

Every electrician fits into one of three categories but only ONE of them builds a lasting, scalable business. In this episode of the Million Dollar Electrician Podcast, Clay and Zac breaks down the 3 core identities he sees in every electrical business owner:

Mr. Fix-It – Honest intentions, small paychecks, and no time
Mr. Sell-It – Pushy sales tactics that work… until they don’t
Mr. Service – Trusted advisor, high tickets, legacy business

You’ll also learn:
How one first-time owner hit $75K in his first 31 days
The real reason homeowners don’t buy (hint: it’s not price)
How to build lifetime clients from $300 calls without being pushy
The Service Loop Method that transforms your sales without pressure.

If you’ve ever said:
• “I need more leads”
• “My close rate is low”
• “I don’t know what to charge”
This episode will flip the switch in your mindset and your business!

Which one are you — Mr. Fix-It, Mr. Sell-It, or Mr. Service?
👇 Drop your avatar below and let us know what part of this episode hit you hardest.
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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now! 

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! 

Million Dollar Electrician Podcast - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

0:00 - The hidden cost of not knowing how to create value
2:30 - The 3 avatars: Noob, Hustler, All-Star
5:00 - Why most electricians underprice their service
7:15 - The truth about time management and value creation
10:00 - The “spray and pray” sales trap
11:30 - Two-call close and the art of earning trust
14:00 - GFCI call to $2,000 sale — real story
15:00 - Mr. Fix-It vs. Mr. Service explained
18:00 - Why customers always object — and what to do about it
19:30 - The framework that changes everything

#ElectricianPodcast #ElectricianBusiness #TradesmanTalk #ElectricalContractor #ServiceElectrician  
#ElectricianBusiness #SalesTraining #HomeServiceSales
#ElectriciansOfYouTube #MillionDollarElectrician
#FlatRatePricing #HomeServiceProfit
#ValueBasedSelling #MrFixIt #ServiceLoop

If you're an electrician wondering why your process isn't scaling... this episode will change how you see yourself in the business.

In this episode of the Million Dollar Electrician Podcast, Clay and Joe unpack the real barriers behind sales slumps, mindset crashes, and why some electricians double their revenue while others spin their wheels.

You’ll hear the raw truth about how business stagnation often starts with what’s not being addressed personally. You’ll see the exact mindset behind $48K service tickets… and why full belief is the only thing separating those who win from those who spin their wheels.

Whether you’re the visionary who sees 100 doors or the specialist who thrives in the final 20%—this episode will hold a mirror up and unlock something that’s been sitting in your blind spot.
If you’ve ever felt stuck, tired, or unsure what to do next... you’re not alone. But there is a way forward.

You’ll discover:
-The hidden mental chokeholds that sabotage your service calls
-Why your own self-doubt is triggering homeowner objections
-How a foggy head = foggy panel = foggy profit
-The “Architect vs Specialist” spectrum — and why knowing where you fall changes everything
-The truth behind belief-driven performance: if you don’t trust the play, you’ll fumble it
-How to stop reinforcing the weakest point in your process and start trusting what works

🏆 Real wins from Ramon & Mike using the Loop Method.
Ramon went from averaging $850 per service call to $1,550 in just 30 days after joining SLE, nearly doubling his ticket value.
*His shift? Charging his true service rate and consistently offering 6 options using the Loop Method.

Mike Hurley just closed a $46,800 rewire, one of his largest ever.
*The homeowner chose him because of attention to detail, lifetime craftsmanship guarantee, and a membership offer all built into the process he adopted from the program.

These are electricians who believed in the process, ran the play, and saw it work.

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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET🚀
Sign up now! 

Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician Podcast - Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, contact us!

#ElectricianPodcast #ElectricianBusiness #TradesmanTalk #ElectricalContractor #ServiceElectrician  
#MindsetMatters #SalesMindset #ContractorSuccess #TradesmanGrowth #OvercomeObjections
#LoopMethod #MillionDollarElectrician #ServiceLoopElectrical #SLEWins #BuiltNotBought

Most electricians are chasing the wrong thing, high-dollar installs with low repeat value. But what if the real power play has been sitting in your truck bed this whole time?

In this powerful episode, we’re joined by Jesse Hurt, a sales leader at DuroMax Power. With a career that started from the bottom and now spans decades in the generator industry, Jesse brings hard-earned insight into why portable, dual fuel, and tri-fuel generators are a hidden goldmine for service electricians.

We share why the real money isn't in the install, it's in the relationship.

If you’ve been ignoring generators, this might be the most important episode you listen to this year.

🏆 Win of the Week: Two big wins rolled in this week!

*Billy Harper just closed the biggest deal of his career helping a family with a full power upgrade: a generator installs, two panels, re-devicing, five big fans, and new exhaust + heat lamp circuits.

Total project? Over $20K with deposit in hand.

*Sherman. He showed up for a simple GFCI trip in a bathroom and walked out with a $34,000 full home rewire platinum package, complete with extras, memberships. The whole deal.

When you lead with service, big wins follow!

Generator Blueprint Webinar.

Comment: “GENERATOR BLUEPRINT” wherever you’re watching or listening, and we’ll get you FREE tickets to our upcoming live webinar!

SLE Podcast Exclusive! Get Your Demo Generator!

Get your DuroMax 13,000W portable generator at cost to use at your home or on your truck.

✅ Limited quantity available use code: SLE PODCAST when you contact Jesse.

📞 Call: 909-490-5789

📧 Email: [email protected]

🌐 Website: www.duromaxpower.com

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THE BLUEPRINT FOR DOMINATING THE GENERATOR MARKET. 🚀
Sign up now!

Join our community and get access to strategies that’ll help bring your electrical business to the top!

Connect with fellow electricians and tap into a network of support and expertise!

Million Dollar Electrician - Sale to Scale for Home Pros | Facebook Group

To explore more tools, trainings, and breakthroughs for electricians ready to grow, Contact us!

00:00 – Episode Preview: The real profit opportunity electricians are missing

00:41 – Meet Jesse Hurt from DuroMax + the origin of this partnership

02:03 – Why portable generators outperform automatics in flexibility + value

04:32 – Joe’s Hurricane Sandy story: the gas station problem with gas-only generators

08:15 – Tri-fuel explained: Natural Gas, Propane, and Gasoline — use cases + benefits

10:00 – How generator installs become long-term service clients

12:00 – DuroMax innovation: copper windings, low harmonic distortion, and 5-year warranty

17:00 – Inverters + food trucks, grooming vans, and ultra-quiet mobile power

23:11 – Why DuroMax fits perfectly into premium service electricians’ model

27:37 – The viral effect of one install: “Why are your lights still on?”

29:09 – How service agreements on generators create recurring income

30:01 – Joe’s estimate: 40–60% of his sales came from generator solutions

31:59 – $300K lifetime client from a generator install

34:35 – What makes SLE electricians different? Jesse’s honest take

39:15 – SLE Podcast Exclusive: Get your first DuroMax unit at cost

42:36 – How to contact Jesse & get your unit

Feeling the slow season blues? This episode lays out the 9 essential brand and marketing truths for electricians that want to dominate their local market without relying on third-party platforms or spending endlessly on leads.

From climbing your market's mountain to shout your name, to building a brand that sells before the first knock, Joseph and Clay unpack real wins from the field including how one member doubled revenue with fewer jobs. Learn how consistent communication, owned channels, and delegation unlock growth that lasts years, not just one busy season.

Plus: Discover why treating your service like your greatest marketing asset might be the most profitable move you’ll make all year!

🏆 Win of the Week:

Wendy Wilken just doubled her revenue with fewer jobs.

She embraced the 3D experience, offered more options, and delivered deeper service... and it’s paying off big time!

The Ninja Cooler : https://www.ninjakitchen.com/page/coolers

0:00 – Welcome & The Water Balloon
 1:00 – Truth #1: Shout Your Name
 2:30 – Truth #2: Consistency Beats Clever
 3:50 – Truth #3: Borrowed Channels = Risk
 5:15 – Truth #4: Your Service Is Your Best Marketing
 8:00 – Truth #5: You're Paying, One Way or Another
 10:50 – Truth #6: Stop DIY Marketing
 13:00 – Truth #7: Say It Until They Repeat It
 16:40 – Win of the Week: Wendy Doubled Revenue
 18:00 – Truth #8: Marketing Is a Process
 19:00 – Truth #9: Volume Up, Not Down
 20:30 – Truth #10: Listen to Your Customers
 23:00 – Bonus: The Ninja Cooler & Emotional Sales
 24:30 – Final Thoughts: Build Brands That Last

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 Join our community and get access to strategies that’ll help bring your electrical business to the top!

Connect with fellow electricians and tap into a network of support and expertise! https://www.facebook.com/share/g/wvcMRNiyvyWoiSx3/

Subscribe to our newsletter to receive FREE weekly value pieces packed with strategies, and guides to improve your sales, service, and pricing 👆

https://www.servicebyelectricians.com/subscribe-to-our-newsletter

#ElectricianLife #ResidentialElectrician #TradesBusiness #ElectricianBusiness
 #MarketingTruths #TradesMarketing #ServiceBusinessGrowth #BrandBuildingForTrades

#MillionDollarElectrician #ElectricianPodcast #TradesPodcast
 #HomeServiceLeads #EmotionalSelling #RelationshipMarketing #StopChasingLeads
 #ServeNotSell #OptionsBuildTrust #MarketingForContractors #InboundForElectricians

Discover how one electrician turned a single service call into $52K of booked work using Service Loop’s 3D service method. This episode dives deep into advanced client experience, trust-based selling, and building lifetime relationships in residential electrical.

What if a $16K install wasn’t the ceiling... but the first step? Clay and Joe unpack the hidden framework behind one of the most stacked, trust-filled sales in residential electrical: a $52K multi-layered client relationship built from service, not sales.

You’ll learn how to:

• Stop being a commodity and become an experience
• Prevent tiny inspection fails from derailing trust
• Use “relational touchpoints” to turn CSRs and installers into sales allies
• Unlock a homeowner’s full potential with expert-level discovery

This is more than good customer service. It’s a three-dimensional trust loop that multiplies opportunity without multiplying pressure.

00:00 - Intro & Experience vs Price

02:00 - The Ripple Effect of Referrals

04:30 - Focused Service, Not Multitasking

07:00 - Advanced Rapport & Sensory Memory

14:00 - The $52K Case Study Breakdown

18:00 - How Installers Become Closers

22:00 - Final Truths on Lifetime Clients

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Join our community and get access to strategies that’ll help bring your electrical business to the top!

Connect with fellow electricians and tap into a network of support and expertise! 

https://www.facebook.com/share/g/wvcMRNiyvyWoiSx3/

Subscribe to our newsletter to receive FREE weekly value pieces packed with strategies, and guides to improve your sales, service, and pricing 👆

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#ElectricianBusiness #ServiceLoopPodcast #FlatRateSales #ResidentialElectrician #ClientExperience #TradesmanMindset #MillionDollarElectrician #ServiceCallsThatSell #ElectricalSales #LoopMethod

Most electricians quote, wait, and walk away.
Then wonder why their calendar stays light and their revenue flat.

In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.”

Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for helping contractors connect deeply with customers — without scripts, pressure, or gimmicks. His work turns average follow-up into remarkable service moments that close.
Explore Zac’s world: zacgarside.com

You’ll learn:
Why most shops lose thousands by doing nothing
How email isn’t marketing. It’s memory.
The system Zac uses to turn cold leads into $48K calls
How to install it without tech overwhelm or spammy vibes
You don’t need more leads.
You need to show up again, this time with a plan.

Notable Quotes from Zac:

“You don’t need better closers. You need better systems.”

“The problem isn’t that they didn’t buy, it's that they forgot you existed.”

“Email isn’t marketing. It’s memory.”

00:00 – Intro & the real reason your quotes are getting ghosted

07:12 – The mindset shift from “more leads” to “more follow-up”

14:37 – How to use email to serve, not to sell

23:44 – Real-world example: $48K from a simple email

32:19 – How to install this system without more tech overwhelm

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Join our community and get access to strategies that’ll help bring your electrical business to the top!
Connect with fellow electricians and tap into a network of support and expertise! 
https://www.facebook.com/share/g/wvcMRNiyvyWoiSx3/

Subscribe to our newsletter to receive FREE weekly value pieces packed with strategies, and guides to improve your sales, service, and pricing 👆
https://www.servicebyelectricians.com/subscribe-to-our-newsletter

#ElectricianSales #ServiceTitanFail #CRMCrash #HomeServiceBusiness #ElectricianPodcast #SalesTraining #SixOptionStrategy #MillionDollarElectrician

What do you do when your CRM crashes and your client is still ready to buy?
 This is the painful truth most electricians aren’t ready for but need to hear.

In this episode of the Million Dollar Electrician Podcast, we break down a real-world sales failure caused by a CRM crash and the bigger failure it revealed.

A premium buyer. A confirmed appointment. A perfect offer. Still, the deal died. Why?  Because the tech failed and the technician didn’t have a system that could survive without it.

If you're an electrician or home service pro relying on software like ServiceTitan, Housecall Pro, or Jobber, this episode will shake up how you view your sales process.

We reveal:

• What really happened when Service Titan failed mid-sale
• How to close $8K+ jobs without an iPad, price book, or CRM
• Why presenting six hand-built options makes the difference when tech fails
• How to build emotional value in minutes, not hours
• The key differences between techs who close and techs who stall

Real training. No fluff. And a serious call to be better than your tools.

⚡ BONUS:

$8K SAME-DAY CLOSE: How a tech built new options on the fly in his car and closed it.

TEAM EXPANSION: How a simple “We don’t do that” became a new service offering.

PREMIUM BUYER TURNED AWAY: Why making the customer do the extra work kills trust.

 00:00 – Intro: The sale that should have closed
 02:30 – What went wrong: A buyer with cash meets a failed system
 06:00 – Value equation breakdown: Time delay and customer effort
 08:45 – Real wins from real clients using our Loop Method
 12:30 – Six-options vs. CRM dependence
 18:00 – How to recover after you’ve already failed
 22:00 – Final coaching: What to do differently next time

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Join our community and get access to strategies that’ll help bring your electrical business to the top!

Connect with fellow electricians and tap into a network of support and expertise! 

https://www.facebook.com/share/g/wvcMRNiyvyWoiSx3/

Subscribe to our newsletter to receive FREE weekly value pieces packed with strategies, and guides to improve your sales, service, and pricing 👆

https://www.servicebyelectricians.com/subscribe-to-our-newsletter

#ElectricianSales #ServiceTitanFail #CRMCrash #HomeServiceBusiness #ElectricianPodcast #SalesTraining #SixOptionStrategy #MillionDollarElectrician