What is the metaverse and why does it matter? When the Internet came about, our parents’ generation greeted it with skepticism, but we know how that story turned out. Will Web3 and the metaverse, with all their (sometimes unbelievable) ambitions, be a repeat of history? Joanne Peh discusses all things Metaverse with Bell Beh, a lawyer turned entrepreneur, and co-founder of a company that specialises in Web3 advertising infrastructure. Listen in as Beh demystifies Web3 and the metaverse, and shares valuable insights into what the future of marketing could look like. She also delves into the immersive power of VR, and traces the beginnings of her company BuzzAR.