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The paper that a few colleagues and I are presenting at SAFA is about South Africa's finfluencers. They are so-called influencers on TikTok who give financial advice. We examined how their advice matched or differed from the principles of the academic textbooks and self-help finance books.
By Waldo KrugellThe paper that a few colleagues and I are presenting at SAFA is about South Africa's finfluencers. They are so-called influencers on TikTok who give financial advice. We examined how their advice matched or differed from the principles of the academic textbooks and self-help finance books.

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