Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him?

Why does Mike position his branding around the word Pivot when he is known for copywriting?

In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying to market and brand themselves.

Check out Mike's Brand You Podcast.