This week we are joined by Melissa Hemingway of Fly South Music Group. Melissa is the Merch Director at Fly South. She started out in Illinois going to college and then moved to Florida to work for Fueled By Ramen right around the time of its conception. I like Melissa’s journey because it does not involve touring - which has been the minority case for us on the podcast. I think I am most impressed by how different areas of the industry collaborate and work with the artists themselves. To me, that is one of the most fun parts, but at the same time can be the most challenging. No two artists are the same, and each one takes a specific set of skills to work with successfully. Thank you Melissa for sharing your journey and knowledge with us this week. Enjoy!