As destination organizations increasingly take on a leadership role in sustainability and regeneration, it's essential to learn from the successes of our peers in the meetings, incentives, conferences, and exhibitions (MICE) industry. By leveraging their expertise and applying it to our destinations, we can drive progress toward a more sustainable future for our communities and the planet. 

Simpleview’s David Peacock talks with Peter Lee, Ph.D., and Matthias Schultze. Lee is the managing director of the Goyang Convention and Visitors Bureau. Schultze is the managing director of the German Convention Bureau.