The risks we do not take in life and in business are just as important as the ones we do. For Julian Reis, CEO and Founder of SuperOrdinary, successfully weighing these opportunity costs is what has allowed him to spot macro trends, understand when to make career leaps, as well as when to make business investments. On The Journey, Julian tells us how he’s leveraged this mindset to build a worldwide team of experts and create a brand that’s expanding globally.