Many brewery owners start the same way: brewing at home, sharing beer with friends, and hearing those words: “You should open a brewery.”

But making great beer and running a successful brewery require different skill sets.

In this session, I'll share what brewery owners wish they knew before opening, how to capture startup costs, measure margins, project cash flow, and truly understand those financial statements.  I'll go over common mistakes brewery owners make, how to avoid them, and practical steps you can take now to position your future brewery for long-term success.

Whether you’re seriously considering opening someday or simply curious about what goes on behind the scenes, this episode will help you understand the business side of beer.

Key Takeaways

• Opening a brewery means running multiple businesses at once - manufacturing, hospitality, retail, distribution, and food service.
• Cash flow - not beer quality - is what determines survival.
• Understanding margins, startup costs, and financial statements early creates better decisions later.
• You don’t need to become an accountant, but financial literacy can become a major competitive advantage.

Resources

Get the Brewery Profit Brief - tips, tactics, best practices and strategies to run a financially successful brewery

This episode is brought to you by Secret Hopper. One of the hardest things in the beer business is seeing your business through your customer’s eyes. Secret Hopper helps breweries uncover what guests actually experience from first impressions and service to cleanliness, atmosphere, and whether guests are likely to come back. Their mystery shopping and customer feedback tools give you practical insights and action steps to improve the guest experience and drive repeat visits. To l

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.