Lauren Goldstein of Change Research dives into a fascinating study aims to get inside the minds of voters and could help explain why they feel so negative about the most important issue of the 2024 election - the economy. Also, why they do things differently than most opinion researchers, and how that can help change the way we talk to voters.

01:38 Exploring the Real Economic Pain Points of Voters

05:20 The Psychological Underpinnings of Financial Comparisons

10:09 Addressing the Generational Divide and Economic Pessimism

17:08 Strategies for Effective Political Communication

23:13 The Secret Handshake and Used Car Fraud Metaphors

31:29 Innovative Approaches to Public Opinion Research

34:37 The Importance of Listening and Adapting Messaging