Ayn Rand named “purpose” as one of the three cardinal moral values of the Objectivist ethics. Drawing especially on Atlas Shrugged, this talk will illustrate what the value of purpose is, how it relates to the virtue of productiveness, and why it amounts to “that choice of the happiness which [one’s reason] must proceed to achieve.”Recorded live as part of The Objectivist Conference on August 29, 2021.