Motor sports is having a bit of a moment. The popularity of Formula 1 has been turbocharged by Netflix’s “Drive to Survive” series, particularly here in the states. The racing series saw record attendance totals in 2022 and also set records for viewership in the U.S. last year. 

And it’s not just Formula One’s fan base that’s expanding. But more big-name companies are revving up investments in motor sports.

“I think the reason why so many tech partners like to play in motorsports in Formula One is we're on the cutting edge of technology,” McLaren Racing CEO Zak Brown tells IBD.  

On this episode of Growth Stories, IBD’s Alexis Garcia takes a look at the pedal-to-the-metal rise of Formula One — and what the sport’s growth says about the future of the tech and auto industries. 

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