In this episode of Your Next Move, recorded live at the Inc. 5000 Conference in Phoenix, Inc. senior writer Sam Blum sits down with Kimberly Furrh, founder of Furrh & Associates, a certified public accounting firm ranked No. 4454 on the 2025 Inc. 5000 list.

Furrh shares how she built her business from a side hustle in her living room into one of the largest accounting firms in Southwest Oklahoma—growing through strategic acquisitions, word-of-mouth referrals, and a bold expansion into business coaching. She explains why today’s entrepreneurs don’t just need tax preparation—they need education, guidance, and a “safe space” to ask the questions they’re often too embarrassed to raise.

The conversation dives into the realities behind rapid growth, from managing thousands of clients with a lean team to hiring ahead of demand and reshaping company culture to prioritize learning and service. Furrh also breaks down common mistakes entrepreneurs make—from misunderstanding what’s tax deductible to improperly managing LLC structures—and why those missteps can have serious consequences.

Plus, she offers a candid take on AI in accounting, the ongoing shortage of CPAs, and the lessons she learned the hard way after a devastating data loss nearly derailed her firm.

For founders navigating growth—or just trying to get their financial footing—this episode offers practical insights on scaling smart, staying connected to your customers, and building a business that meets entrepreneurs where they are.