We Are Not Saved

What Fresh Hell Awaits Us When SEO Is Replaced With AIO?


Listen Later

It took 20 years from Bell inventing the telegraph before someone sent an ad with it. It took ~7 years for the first piece of email spam to be sent. Any bets on what it will look like for AI?

Experimental AI Summary:

I open with my own costly, underwhelming SEO experiment and the fact that I've mostly abandoned Google for LLMs, arguing that if AI chat replaces search then AIO (AI optimization) will replace SEO. I frame influence as "numerous / high-reputation / mentions," recall the web's shift from Yahoo's directory to Google's PageRank—where "reputation" changed everything and spawned link-farm tactics—and ask how the same gaming might hit AI. I sketch possibilities: models pre-vetting training data and tagging low-trust commercial pages; spam-style gatekeeping of AI inputs; straightforward paid placements inside AI answers; or darker outcomes where cheap marketing pollutes corpora and bad actors weaponize hallucinations. The core question for me is whether LLMs can build sturdier reputation defenses than Google or whether their architecture makes them easier to spoof. For now, AI search feels like Google circa 1998—astonishingly good—but I doubt it stays pristine once marketers and scammers fully arrive.

...more
View all episodesView all episodes
Download on the App Store

We Are Not SavedBy Jeremiah

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

18 ratings


More shows like We Are Not Saved

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,067 Listeners

The Briefing with Albert Mohler by R. Albert Mohler, Jr.

The Briefing with Albert Mohler

8,634 Listeners

Conversations with Tyler by Mercatus Center at George Mason University

Conversations with Tyler

2,453 Listeners

The Fifth Column by Kmele Foster, Michael Moynihan, and Matt Welch

The Fifth Column

2,883 Listeners

Astral Codex Ten Podcast by Jeremiah

Astral Codex Ten Podcast

128 Listeners

TRIGGERnometry by TRIGGERnometry

TRIGGERnometry

2,062 Listeners

Interesting Times with Ross Douthat by New York Times Opinion

Interesting Times with Ross Douthat

7,208 Listeners

Doomscroll with Joshua Citarella by Joshua Citarella

Doomscroll with Joshua Citarella

282 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

507 Listeners

UnHerd with Freddie Sayers by UnHerd

UnHerd with Freddie Sayers

227 Listeners

followHIM by Hank Smith & John Bytheway

followHIM

10,680 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,120 Listeners

Honestly with Bari Weiss by The Free Press

Honestly with Bari Weiss

8,725 Listeners

LessWrong (Curated & Popular) by LessWrong

LessWrong (Curated & Popular)

13 Listeners

Church History Matters by Scripture Central

Church History Matters

2,109 Listeners