As Primordial is this weekend about to make the first video for the new album I discuss what goes into that, the crew, preparation, initial ideas, interpretation of lyrics, finding people who can work for cheap in a contracting industry but more expensive world! and ultimately why I often find the experience vaguely unsatisfying as juggling the logistics, finances and hope and wish to get eyeballs on the final product often jars with what is ultimately a creative and artistic endeavour....are they that important anymore?

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