What Happens Offscreen

As a Creator Integration Strategist & Campaign/Casting Lead, this episode’s guest, Lena Katz, discusses her experiences in finding obscure yet talented creators and emphasizes the importance of aligning creators with brand values. 

In this episode, she provides insights into her approach to talent recruitment, shares common pitfalls in negotiating contracts, and offers advice for navigating the complexities of the corporate side of the creator economy.

Want to connect with Lena? Find her here: https://www.linkedin.com/in/lenakatz/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: [email protected]

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From leveraging paid media for influencer content to spearheading initiatives in affiliate marketing and collaborating with student-athletes to launching his own industry newsletter, this episode’s guest, Lindsey Gamble, embodies adaptability and problem-solving.

As both an industry executive and a content creator, he emphasizes the value of staying informed, taking on projects that bridge skill gaps, and showcasing one's value within an organization.

For more Lindsey: https://www.lindseygamble.com

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: [email protected]

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From her early days at MTV during the heyday of the Jersey Shore to spearheading talent partnerships at Carter Media Group, Lauren shares her journey and insights into the evolving landscape of influencer marketing.

In this episode, we delve into the importance of authenticity, honesty, and human connection in fostering successful partnerships between brands and creators. With anecdotes and reflections on working with high-profile creators, Lauren offers candid insights into the challenges and rewards of the creator economy, reflecting on the importance of building long-term relationships, navigating brand partnerships, and the challenges of maintaining authenticity in a highly visible industry.

If you want to connect with Lauren, you can find her here: https://www.linkedin.com/in/laureneliasm/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: [email protected]

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From his unexpected foray into influencer marketing to his transition from agencies to working directly with brands, this episode’s guest, Greg Alleger, shares his wealth of experience navigating both sides of the industry.

He underscores the value of long-term partnerships and the strategic approach to negotiating and fostering meaningful collaborations. Overall, this episode captures the essence of relationship-building, the nuances of influencer-brand dynamics, and the strategic elements involved in cultivating successful partnerships.

If you want to connect with Greg, you can find him here: https://www.linkedin.com/in/gregoryalleger/

If you want to shop Ridge, check out their products here: https://ridge.com/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: [email protected]

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.