Every true sports fan dreams of the moment when their team is crowned world champs and, when that day finally comes, millions dash to buy all kinds of expensive swag to commemorate the victory. Now, there can only be one winner but, to hedge their bets, apparel makers produce "We Are The Champions" gear for BOTH teams long before a trophy is hoisted. 

What happens to the losers' hats, shirts, and sweats? Is all lost in defeat?

Mike gets the answers from Good360’s Chief Marketing Officer and Chief Development Officer, Shari Rudolph, and Jamie Mottram, President of BreakingT. 

Got questions? Email Mike at [email protected]