The Science of Online Business Podcast

What happens to the other 97%?


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A 3% conversion rate is pretty standard in the online marketing industry, but what happens to the 97% of people who don’t buy? They were interested in learning more about your program enough just a week or two before to opt-in, so what gives?

We tend to hyper fixate on the 3% and completely forget about the 97%. So on today’s episode, I am sharing why you shouldn’t forget about the 97%, and how to keep them engaged and ready to buy.

In this episode, I am sharing:

  • The real reason people don’t buy the first time they see your offer
  • What you are missing out on if you ghost them after a launch
  • 3 simple strategies to keep your offer top of mind so they purchase when they are ready

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Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?

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You can also connect with us right on Instagram!
Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

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The Science of Online Business PodcastBy Jess O'Connell

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