In this episode, The DAS crew had an in-depth discussion about Google's new generative search experience (SGI).

They covered the basics of what SGI is - an AI-powered chatbot-like search experience currently in beta testing. SGI provides conversational answers to search queries at the top of Google search results pages.

The crew explored how SGI has evolved over time, with sponsored ads now sometimes appearing above SGI answers and the interface going through iterations.

They demonstrated SGI on sample searches, highlighting how it provides an answer summary and links to source articles.

Key topics discussed:

Overall, the crew were impressed with SGI capabilities but uncertain about its impact on search behavior.

They agreed SEO remains vital for businesses seeking visibility and encouraged providing the most helpful content possible.

The future promises an increasingly conversational search experience.