Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. 

This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads.

Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase.

You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation.

05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients.

10:00 - How the elements of your podcast are actually just the answers to your sales questions

13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners

19:30 - Every podcast episode needs a strong call to action and what that looks like

Mentioned In What if Your Podcast Isn't Just Content But Part of Your Sales Team?

Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

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