What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?

Authenticity is to practice having no agenda, other than these purposes:

1. Genuine expression of your best self

2. Enjoyment of the process

3. Heart-based service

4. Friendship… and thus playful collaboration!

Let’s explore each idea…

Watch the video or comment here:

https://youtu.be/C6S8dK9il6w

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