We need to have the conversation. This is a safe space and not a fear mongering episode, but looking to fully make sense of Gen Z, why are they not getting married? What is the apprehension ? Most importantly, I share what you can do. On this episode we discuss:

- The wedding industry decline yoy

- Dispelling some BS narratives

- The rise of the female influencer and female business-owner

- The influence on pop-culture as a reflection of what's happening

- Pricing transparency (or lack there of in many cases)

- The desire for deeper community within the wedding industry

- What to do now?

What do you think is really happening?