In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic. During their chat, they discussed the concept of message-market fit. Andrew provides a very clear overview of what it is and how important it is for product marketers to help their company get it right. He also gives practical guidance on how to evaluate message-market fit, and how to identify when your messaging may need updating.  Want to learn more about messaging? Get Messaging Certified.  While you're here, why not become a PMA Pro Member? 

What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic

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In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic

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