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In life and in business, there will always be times when you have to pivot. That can be hard, and it’s not unusual to struggle while you're going through the thick of change. For Amelia Wilcox, a pivot in all of our lives led to a pivot in her business.
Amelia had grown her company, Incorporate Massage, to more than 4,000 corporate clients across the country, but when the pandemic hit and offices shut down, the decline in the need for massage therapists meant that Amelia’s entire revenue stream was coming to a screeching halt. But rather than fold, Amelia decided to pivot, and find a new need in this changing world that she could fulfill. Amelia identified the mental struggles that employees everywhere were dealing with and the fact that corporations didn’t know how to help those employees, so she created a new platform that corporations could offer to employees that included all manner of mental health resources. She rebranded her business in a matter of weeks, and has now grown her new business, Nivati, in a similar manner as her previous company. Amelia and I talked all about how that pivot happened, and what it takes for a founder or CEO to scale a company. Enjoy this episode!
Main Takeaways:
For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.
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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce
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For a full transcript of this interview, click here.
4.5
136136 ratings
In life and in business, there will always be times when you have to pivot. That can be hard, and it’s not unusual to struggle while you're going through the thick of change. For Amelia Wilcox, a pivot in all of our lives led to a pivot in her business.
Amelia had grown her company, Incorporate Massage, to more than 4,000 corporate clients across the country, but when the pandemic hit and offices shut down, the decline in the need for massage therapists meant that Amelia’s entire revenue stream was coming to a screeching halt. But rather than fold, Amelia decided to pivot, and find a new need in this changing world that she could fulfill. Amelia identified the mental struggles that employees everywhere were dealing with and the fact that corporations didn’t know how to help those employees, so she created a new platform that corporations could offer to employees that included all manner of mental health resources. She rebranded her business in a matter of weeks, and has now grown her new business, Nivati, in a similar manner as her previous company. Amelia and I talked all about how that pivot happened, and what it takes for a founder or CEO to scale a company. Enjoy this episode!
Main Takeaways:
For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.
---
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce
---
For a full transcript of this interview, click here.
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