1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go! This is the first edition of The Direct Deposit presented by The Transaction. ======================================== Subscribe to the Newsletter: https://thetransaction.substack.com/ Follow the Show:- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/  - Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ - Sam's LinkedIn: https://www.linkedin.com/in/sam-guertin/  - The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/  - The Transaction Website: https://thetransactionpod.com/ Ways to Tune In:- Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz  - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309  - YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1  - More Options: https://thetransactionpod.com/subscribe

1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go! This is the first edition of The Direct Deposit presented by The Transaction. ======================================== Subscribe to the Newsletter: https://thetransaction.substack.com/ Follow the Show: - Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ - Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ - Sam's LinkedIn: https://www.linkedin.com/in/sam-guertin/ - The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/ - The Transaction Website: https://thetransactionpod.com/ Ways to Tune In: - Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309 - YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1 - More Options: https://thetransactionpod.com/subscribe

1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go!&nbsp;This is the first edition of The Direct Deposit presented by The Transaction. ======================================== Subscribe to the Newsletter: https://thetransaction.substack.com/&nbsp;Follow the Show:- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/&nbsp; - Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ - Sam's LinkedIn: https://www.linkedin.com/in/sam-guertin/&nbsp; - The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/&nbsp; - The Transaction Website: https://thetransactionpod.com/&nbsp;Ways to Tune In:- Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz&nbsp; - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309&nbsp; - YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1&nbsp; - More Options: https://thetransactionpod.com/subscribe

What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.

Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. 

But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles. 

Whether you're a Chief Revenue Officer leading a B2B SaaS sales and marketing organization, a marketing leader trying to drive bigger outcomes with your demand gen team, or a new sales rep, you'll learn and laugh every episode.

From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. 

About Your Hosts

Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He is a seasoned expert in B2B revenue growth, helping SaaS companies transition from founder-led growth to becoming high-growth Go-To-Market machines. Previously, Craig was a Distinguished VP Analyst at Gartner and co-founder of TOPO Inc., a research and advisory firm acquired by Gartner in 2020. Craig thinks Die Hard is a Christmas movie.

Matt Amundson is the Chief Marketing Officer of DuploCloud. He is also an advisor for companies such as Sendoso and Salesloft. Prior to DuploCloud, Matt spent time as an Executive In Residence with Scale Venture Partners and led marketing departments at Census, Very Good Security, and Everstring, to name a few. Matt thinks Die Hard 2 is better than Die Hard. 

The Transaction is produced by Sam Guertin.

Business

Technology

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles. Whether you're a Chief Revenue Officer leading a B2B SaaS sales and marketing organization, a marketing leader trying to drive bigger outcomes with your demand gen team, or a new sales rep, you'll learn and laugh every episode. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. About Your Hosts Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He is a seasoned expert in B2B revenue growth, helping SaaS companies transition from founder-led growth to becoming high-growth Go-To-Market machines. Previously, Craig was a Distinguished VP Analyst at Gartner and co-founder of TOPO Inc., a research and advisory firm acquired by Gartner in 2020. Craig thinks Die Hard is a Christmas movie. Matt Amundson is the Chief Marketing Officer of DuploCloud. He is also an advisor for companies such as Sendoso and Salesloft. Prior to DuploCloud, Matt spent time as an Executive In Residence with Scale Venture Partners and led marketing departments at Census, Very Good Security, and Everstring, to name a few. Matt thinks Die Hard 2 is better than Die Hard. The Transaction is produced by Sam Guertin.

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What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1

What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1

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