In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Julissa, an Afro-Latina leader in tech, speaker, and author, to explore how embracing your voice can lead to financial independence, career success, and industry impact. They break down the cultural narratives that often hold women of color back and share actionable steps to shift your mindset, negotiate with confidence, and build generational wealth.

If you’ve ever struggled with feeling too ambitious or hesitated to talk about money, this episode is for you.

Important Links:

• Visit The Brown Way to Money – www.brownwaytomoney.com
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• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

Key Takeaways:

• Your Ambition is Your Superpower Women of color are often told to tone it down, but Julissa shares why ambition is essential for career and financial success.

• Money is a Tool—Not a Measure of Your Worth Shift from seeing money as something you deserve to something you strategically earn and leverage.

• Why Talking About Money is a Power Move Cultural narratives can make financial conversations feel taboo. Learn how to overcome these mental blocks and own your financial decisions.

• The Value of Being in the Right Rooms Surrounding yourself with financially savvy communities accelerates growth—find out how Julissa positioned herself in spaces with top industry leaders.

• Tactical Steps to Negotiate Your Worth Julissa breaks down the exact strategies she used to secure high-paying roles, land speaking engagements, and build wealth.

In This Episode, You’ll Discover:

• How can I confidently speak up and be heard in my industry?
• What strategies help women of color negotiate higher salaries and fees?
• How do I balance ambition with cultural expectations to stay humble?
• What mindset shifts help me achieve financial independence without guilt?
• How can I get recognized as a leader in male-dominated spaces?
• What steps position me as a thought leader in my industry?
• How do I build powerful connections that grow my income and career?

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  About Our Guest:

Julissa S. Germosén is an award-winning technology leader, sought-after speaker, author, and career coach with over two decades of experience leading teams at Microsoft, Salesforce, and tech start-ups in global enterprise sales, consulting, strategic alliances, product development, go-to-market strategy, and operations. Julissa is the CEO of Mariposa Blanca, a business strategy consulting firm. Her book, Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech, and TEDx Talk reflect her journey from immigrant roots in the Dominican Republic to her rise in the technology industry. Featured in People En Español, Forbes, Authority Magazine, BronxNet TV, and many podcast interviews, Julissa has been a guest speaker at Google, TikTok, CME Group, Microsoft, Salesforce, HITEC, LTX Connect, and other conferences and organizations. Passionate about education and the Latina/o community, Julissa established the Latina Leadership Potential Award scholarship at Rutgers University, the first for a woman of Hispanic/Latin descent. Julissa holds a Bachelor of Arts in Political Science & Criminology from Rutgers University and a Diversity Management Graduate Certificate from Cornell University. To learn more about Julissa and to book her for your next event, visit latinamadrina.com.