Windshield Time

What Most Techs Don’t Realize About Price, Profit, and Staying in Business


Listen Later

“Why do we have to charge so much?” If you’ve ever asked that question—or had a customer ask it—this episode is for you.

In this candid breakdown, Chris Elmore and James “J-Dub” Walker unpack what it really costs to run a service call, why pricing isn’t based on greed, and how to explain value when customers don’t understand what they’re paying for.

This is the financial literacy episode every tech and salesperson should hear.

You’ll learn how to:

-Break down fixed costs vs. variable costs in simple terms -Explain why two water heaters are not the same job -Understand what it actually costs to acquire a customer -Protect profit without cutting corners or rushing the job -Use long-term value (like memberships) to stay profitable -Talk to customers—and owners—about price with confidence

Mentioned in this episode:

  • The 100 Pennies exercise for understanding margins

  • True cost breakdowns: marketing, overhead, labor, materials

  • Membership math: how repeat visits lower cost per call

  • Why price is based on need, not greed

  • The problem with "just knocking $500 off"

FOLLOW + REVIEW

Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.

...more
View all episodesView all episodes
Download on the App Store

Windshield TimeBy Chris Elmore

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

31 ratings


More shows like Windshield Time

View all
The Ramsey Show by Ramsey Network

The Ramsey Show

38,662 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

224,243 Listeners

Criminal by Vox Media Podcast Network

Criminal

37,299 Listeners

The Way I Heard It with Mike Rowe by The Way I Heard It with Mike Rowe

The Way I Heard It with Mike Rowe

40,721 Listeners

Be a PROFITABLE Badass Small Business Owner by Tammy Adams

Be a PROFITABLE Badass Small Business Owner

169 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

737 Listeners

Service Industry Podcast by Service Industry Podcast by Matt Smith

Service Industry Podcast

141 Listeners

Can't Stop the Growth by Chad Peterman

Can't Stop the Growth

46 Listeners

Unashamed with the Robertson Family by Tread Lively

Unashamed with the Robertson Family

24,425 Listeners

Sales Training. Close It Now! by Sam Wakefield

Sales Training. Close It Now!

81 Listeners

To The Point - Home Services Podcast by RYNO Strategic Solutions

To The Point - Home Services Podcast

215 Listeners

Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

Waste No Day: A Home Services Motivational Podcast

442 Listeners

Service MVP Sales Training Podcast with Joe Crisara by Service MVP

Service MVP Sales Training Podcast with Joe Crisara

13 Listeners