In this banger episode, Chris breaks down the jaw-dropping new NAR data: 71% of real estate agents did zero transactions in 2025. If that doesn’t light a fire under you, nothing will.

Chris calls out the excuses, dismantles the lies agents tell themselves, and delivers a no-BS roadmap to rising above the 71% and finally building a business that prints both cash and long-term wealth.

Whether you're new to the game or 10 years in, this episode will challenge you, inspire you, and give you the real blueprint to stop sucking — respectfully.

What You’ll Learn in This Episode:

• Why thinking you’re working hard doesn’t count
• The difference between the “cash machine” and the “wealth machine” — and how to build both
• The only activity that matters if you’re doing fewer than 2 deals/month
• Why branding, websites, and social media won’t save you
• What Chris did when he had no listings, no leads, and no team
• How to prospect like a pro (even if you suck at it right now)

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.

Takeaways:
- Focus on the right activities.
- Master the basics before getting fancy.
- Turning your "shoulds" into "musts."
- Lean on your network to find deals now and in the future.

Action steps:
- Compile a list of contacts and reach out consistently.
- Concentrate on lead-generating activities.
- Practice scripts to build confidence.
- Transform "shoulds" into "musts" and maintain high motivation.
- Provide value to contacts to leverage reciprocity.

In-episode mentions:
Influence: The Psychology of Persuasion by Robert Cialdini
How to Win Friends and Influence People by Dale Carnegie

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this throwback episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. 

Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today’s market.

Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.

What You’ll Learn in This Episode:

• The mindset shift needed to convert online leads effectively
• How to differentiate yourself and add value to potential clients
• Strategies for building trust quickly with online buyers
• The importance of follow-up and consistency in lead conversion
• How Mercy trains her team to stay disciplined and accountable
• Common mistakes real estate agents make with online leads – and how to avoid them

Resources Mentioned:

The 5 AM Club by Robin Sharma
Think and Grow Rich by Napoleon Hill
The Pumpkin Plan by Mike Michalowicz

Connect with Mercy:

• Phone: 703-861-6510
• Email: [email protected]
• Company Website: Casals Realtors

Hit Chris up:

• Facebook - Chris Craddock Business 
• Instagram - @craddrock

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

No coddling in 2026! If you're tired of excuses, sugar-coated advice, and waiting around for the market to improve, this episode is your wake-up call. From tracking every number, to talking to more people than ever before, to cutting out distractions and dead weight, Chris reveals the mindset, metrics, and methods that will set you apart in 2026. 

What You’ll Learn

• Why “unreasonable goals” are the only kind worth setting in 2026
• The real minimum standard for daily conversations with clients
• What fitness taught Chris about tracking, accountability, and results
• How to handle friends who ghost you when you start pushing harder
• The secret to offering value instead of begging for business
• 2026 market projections: interest rates, shadow demand, and how to prepare
• The reason most agents stay broke — and how to break the cycle
• Why your success comes down to ONE thing: talking to more people

“If you’re not talking to at least 10 people a day, you don’t have a full-time job —you have a hobby.”

Hit Chris Up:

• Facebook: https://www.facebook.com/ChrisCraddockBusiness/
• Instagram: https://www.instagram.com/craddrock/

RESOURCES:

🏠 The Redux Group: Hire or refer Chris’s Real Estate Team serving Northern VA, Richmond VA, Washington DC, and Maryland.

⚡ DMV Agents, Join Our Team: Real Estate Opportunities with The Redux Group.

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group.

💰 BEST Text Marketing Automation Software: Let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals!

🧑‍🎓 AGENTS: Get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25—but only if you go through the link here.

In this solo throwback episode, Chris Craddock breaks down the exact strategy that helped him close over 40 transactions in his first year as a full-time real estate agent. And it all started with one simple, non-negotiable rule: talk to at least 10 people a day about real estate. 

Chris unpacks the mindset, discipline, and math behind daily prospecting, the danger of stopping once you get busy, and how hiring support helped him scale without sacrificing future business. 

What You'll Learn:

• Why treating prospecting like brushing your teeth can change your business
• How one simple daily rule can generate enough income to feed your family and build wealth
• The danger of stopping your pipeline when you're busy — and how it cost Chris $60K in a single morning
• The difference between being good at real estate and talking to enough people
• Why even a bad agent can succeed if they follow this strategy (but great ones can dominate)

RESOURCES:

🏠 The Redux Group: Hire or refer Chris’s Real Estate Team serving Northern VA, Richmond VA, Washington DC, and Maryland.

⚡ DMV Agents, Join Our Team: Real Estate Opportunities with The Redux Group.

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group.

💰 BEST Text Marketing Automation Software: Let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals!

🧑‍🎓 AGENTS: Get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25—but only if you go through the link here.

Hit Chris Up:

• Facebook: https://www.facebook.com/ChrisCraddockBusiness/

Instagram: https://www.instagram.com/craddrock/

In this rerun episode, Chris sits down with Kelly Cook, a former Division I college athlete and football coach turned top-producing real estate team leader in Arizona. Kelly shares how the principles of coaching, discipline, and leverage helped him scale from solo agent to running a $100M+ team in annual sales volume.

If you’ve ever hit a ceiling in your real estate business—especially between 15 and 50 deals a year—this episode is for you. You’ll learn how Kelly used morning routines, coaching, and key hires to break through plateaus and create real momentum.

Plus:
 ✅ Why every agent needs a coach (even if you think you can’t afford it)
 ✅ The hidden opportunity most agents miss at open houses
 ✅ Kelly’s “earn your shower” philosophy for dominating the day
 ✅ The first 2 hires every agent should make to scale beyond 15 deals
 ✅ The one question he asks every new team recruit—and what it reveals

Connect with Kelly:

• (480) 227-2028
• https://www.cookandassociatesaz.com/

 
Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

Most agents are taught to "always be closing." Kyle Wallace was taught to "always be serving." In this throwback episode, we revisit Kyle’s journey from Youth Pastor to one of the industry's most successful leaders.

We’re diving deep into why "soft skills" lead to hard profits and how Kyle leveraged authenticity to build a business that is both highly efficient and deeply relational.

Key Takeaways:

• Breaking the Mold: Why Kyle’s unique business model outperforms traditional "grind" cultures.
• The ROI of Coaching: The specific investment that revolutionized his approach.
• Client to Community: The secret to turning one-time transactions into lifelong supporters.
• Purpose vs. Profit: How to find the sweet spot where both thrive.

Connect with Kyle

• Website: priestandkingco.com
• Email: [email protected]
• Instagram: @kylewallace

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this solo episode, Chris unleashes one of his most urgent and unfiltered talks yet. Drawing from personal family stories, real market data, and hard financial truths, Chris breaks down exactly how inflation, debt, and government policy are creating a wealth divide — and why real estate is the last lifeline for anyone looking to escape the squeeze on the middle class.

You’ll learn:

• Why inflation isn’t just coming — it’s already here (and what that means for your wallet)
• How a 30-year fixed mortgage is actually a government-subsidized wealth tool
• The secret behind “inflation-induced debt destruction”
• How everyday people with no financial background can still die wealthy
• Why owning just 10 properties can make you rich over time
• The mindset shift agents must have to lead clients toward real wealth

Whether you’re a real estate agent, investor, or just someone tired of swiping your credit card and stressing about bills — this episode is a wake-up call.

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this powerful replay, Chris sits down with Vanessa Jaldin. A former salon owner who absolutely crushed her first full-time year in real estate with 30 deals closed.

Vanessa doesn't come from a sales background, but she brings with her the two most important assets: an obsession with service and a willingness to outwork everyone else.

In this episode, you'll learn:

• Why customer service is your #1 conversion tool
• The mindset shift Vanessa made to go all-in on real estate
• How she turned “no experience” into a strength
• Why joining the right team helped her fast-track her success
• How to prospect authentically (even at the playground)
• The daily habits that drove 30 deals in 12 months

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this powerful solo episode, Chris Craddock shares the behind-the-scenes takeaways from a live Tony Robbins event—and how it lit a fire under his real estate investing game.

From breaking down the mindset traps that keep agents broke, to showing how real estate creates freedom through Monthly Recurring Revenue (MRR), this episode is a wake-up call for anyone who wants to stop grinding for commission and start letting their money do the heavy lifting.

Chris also opens up about:

• The #1 reason real estate agents fail to build wealth (and how to flip the script)
• What Netflix, Verizon, and the 1970s can teach you about investing in any market
• How to use MRR to buy back your time and escape the “next deal” treadmill
• Why fear is just a symptom of ignorance—and how to crush it with knowledge
• The monkey-and-the-apple experiment that will rewire how you think about success
• A challenge to step into your next level, no matter what others think

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

Resources

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.