In this rerun episode, Chris sits down with Kelly Cook, a former Division I college athlete and football coach turned top-producing real estate team leader in Arizona. Kelly shares how the principles of coaching, discipline, and leverage helped him scale from solo agent to running a $100M+ team in annual sales volume.
If you’ve ever hit a ceiling in your real estate business—especially between 15 and 50 deals a year—this episode is for you. You’ll learn how Kelly used morning routines, coaching, and key hires to break through plateaus and create real momentum.
Plus:
✅ Why every agent needs a coach (even if you think you can’t afford it)
✅ The hidden opportunity most agents miss at open houses
✅ Kelly’s “earn your shower” philosophy for dominating the day
✅ The first 2 hires every agent should make to scale beyond 15 deals
✅ The one question he asks every new team recruit—and what it reveals
Connect with Kelly:
- (480) 227-2028
- https://www.cookandassociatesaz.com/
Connect with Chris:
- Instagram: @craddrock
- Facebook: Chris Craddock Business
Resources
🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland
⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group
🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group
💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!
🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.