Uncommon Real Estate

Most agents try to build their business alone. They grind, hustle, and try to carry everything themselves—from production to leadership to operations. But eventually, that approach hits a ceiling. Today’s guest, Kristina Price, shares her journey from working in corporate sales at Homes.com to becoming a top 1% agent in Hampton Roads and building a multi-state real estate team. Along the way, she experienced the highs of rapid growth—and the burnout that can come from trying to do everything yourself.

Chris and Kristina break down why partnerships are often the missing piece for agents who feel stuck, overwhelmed, or capped in their growth. They also explore how the right relationships can accelerate production, create wealth-building opportunities, and help agents build businesses that are sustainable long-term.

Key Topics Covered

• Why many real estate agents hit a ceiling trying to do everything alone
• The burnout that can come from scaling a team without the right support
• Why strategic partnerships are essential for long-term business growth
• The advantage of combining retail real estate with creative deals
• Building a real estate team that supports agent success and development
• What to look for when choosing the right business partners

Connect with Kristina:

• Instagram: Home Journey Group
• https://homejourneygroup.com/

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

Real estate isn't a hobby—it's a high-stakes professional sport.

If you are an ambitious new agent feeling overwhelmed, broke, or like an "imposter," this episode is for you. Chris sits down with his "Franchise Player," Belle Tunstall, who went from crying in her car with a failing engine to being named one of the Top 30 agents under 30 in the world. She explains exactly how she translated her background as an elite college athlete into a real estate career that consistently clears 65+ transactions a year.

What You'll Learn:

• How to turn a single closing into 13 pieces of high-authority content so you look like a market leader even when you’re a "nobody."
• Why elite "Franchise Players" hunt for low-stakes showings and rentals early on to master the mechanics while the average agent is "too good" to work.
• How to stop "Tokyo Drifting" into your 9:00 AM meetings and start prepping for a listing appointment like it’s a National Championship game.
• Belle’s strict rules for protecting her headspace and why she refuses to play "defense" against client texts before 8:30 AM.

The High-Volume One-Two Punch: When to stop doing everything yourself and how to hire a "Showing Partner" to explode your transaction count past 65+ a year.

Connect with Belle:

@buy_w_belle

[email protected]

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

Success isn't a skill; it's an identity. Chris breaks down the "Uncommon" traits that separate the best from the rest. He dives into the Entrepreneurial Operating System (EOS) and the specific core values he looks for when hiring "machines" for his own team. 

Inside this episode, you’ll discover:

• Why "Harvard smart" doesn't matter in real estate, but pattern recognition does.
• Why you must expect the win BEFORE you walk into the listing appointment (and the "paperwork test" that proves if you actually do).
• Why Chris prefers hiring former athletes with a chip on their shoulder over "freaks of nature."
• How to master the mundane and why Bruce Lee’s philosophy is the key to a 6-figure career.
• Why you will never outperform the way you see yourself, and how to build an "unrealistic" view of your own potential.

The "Uncommon" Reading List

• Traction by Gino Wickman (The EOS System)
• The Art of Learning by Josh Waitzkin
• Psycho-Cybernetics by Maxwell Maltz
• The Psychology of Winning by Denis Waitley
• Atomic Habits by James Clear

Connect with Chris:

📲 Instagram: @craddrock
🌐 Facebook: Chris Craddock Business

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

Are you a new agent tired of the "hamster wheel" and ready to actually hit those six-figure goals? 

In this power-packed replay, Chris sits down with top-producer Jon Smith to dissect exactly how he closed a staggering $34 Million in volume during his first two years in the business. 

Jon doesn't have a secret database or a magic wand-he had a system. He explains why your background (whether it's ministry, sports, or corporate) is your greatest asset and how to translate your past experiences into massive real estate momentum. 

What You'll Learn:

•  Why outworking your doubts is more effective than waiting for "motivation."
• Jon breaks down the exact 5-point system he used to gamify his productivity and ensure he only focused on income-producing activities.
• How to identify whether your current bottleneck is a Belief, a Skillset, or a Character Trait.
• Shift your mindset from "closing a prospect" to "leading a client" to win in a post-trust era.
• Why you need a "NASCAR team" of mentors and how to find them to compress your learning curve from years to months.

Connect with Jon:
▶ Twitter: @iamjonathansm

Connect with Chris:

📲 Instagram: @craddrock
🌐 Facebook: Chris Craddock Business

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this throwback solo episode from the COVID days, Chris breaks down how smart investors are using tax law, retirement rollouts, and creative strategies to build massive wealth even without a pile of cash.

You'll learn how to tap into your retirement accounts penalty-free, how to compare stock market vs. real estate returns the right way, and how to use depreciation and principal paydown to legally reduce your tax bill while stacking cashflow.

Chris also shares his personal playbook for deciding whether to flip or hold, his favorite types of properties to invest in, and how to get started with no money and no experience using a simple strategy anyone can do from their car.

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this banger episode, Chris breaks down the jaw-dropping new NAR data: 71% of real estate agents did zero transactions in 2025. If that doesn’t light a fire under you, nothing will.

Chris calls out the excuses, dismantles the lies agents tell themselves, and delivers a no-BS roadmap to rising above the 71% and finally building a business that prints both cash and long-term wealth.

Whether you're new to the game or 10 years in, this episode will challenge you, inspire you, and give you the real blueprint to stop sucking — respectfully.

What You’ll Learn in This Episode:

• Why thinking you’re working hard doesn’t count
• The difference between the “cash machine” and the “wealth machine” — and how to build both
• The only activity that matters if you’re doing fewer than 2 deals/month
• Why branding, websites, and social media won’t save you
• What Chris did when he had no listings, no leads, and no team
• How to prospect like a pro (even if you suck at it right now)

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.

Takeaways:
- Focus on the right activities.
- Master the basics before getting fancy.
- Turning your "shoulds" into "musts."
- Lean on your network to find deals now and in the future.

Action steps:
- Compile a list of contacts and reach out consistently.
- Concentrate on lead-generating activities.
- Practice scripts to build confidence.
- Transform "shoulds" into "musts" and maintain high motivation.
- Provide value to contacts to leverage reciprocity.

In-episode mentions:
Influence: The Psychology of Persuasion by Robert Cialdini
How to Win Friends and Influence People by Dale Carnegie

Hit Chris up: 

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this throwback episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. 

Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today’s market.

Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.

What You’ll Learn in This Episode:

• The mindset shift needed to convert online leads effectively
• How to differentiate yourself and add value to potential clients
• Strategies for building trust quickly with online buyers
• The importance of follow-up and consistency in lead conversion
• How Mercy trains her team to stay disciplined and accountable
• Common mistakes real estate agents make with online leads – and how to avoid them

Resources Mentioned:

The 5 AM Club by Robin Sharma
Think and Grow Rich by Napoleon Hill
The Pumpkin Plan by Mike Michalowicz

Connect with Mercy:

• Phone: 703-861-6510
• Email: [email protected]
• Company Website: Casals Realtors

Hit Chris up:

• Facebook - Chris Craddock Business 
• Instagram - @craddrock

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

No coddling in 2026! If you're tired of excuses, sugar-coated advice, and waiting around for the market to improve, this episode is your wake-up call. From tracking every number, to talking to more people than ever before, to cutting out distractions and dead weight, Chris reveals the mindset, metrics, and methods that will set you apart in 2026. 

What You’ll Learn

• Why “unreasonable goals” are the only kind worth setting in 2026
• The real minimum standard for daily conversations with clients
• What fitness taught Chris about tracking, accountability, and results
• How to handle friends who ghost you when you start pushing harder
• The secret to offering value instead of begging for business
• 2026 market projections: interest rates, shadow demand, and how to prepare
• The reason most agents stay broke — and how to break the cycle
• Why your success comes down to ONE thing: talking to more people

“If you’re not talking to at least 10 people a day, you don’t have a full-time job —you have a hobby.”

Hit Chris Up:

• Facebook: https://www.facebook.com/ChrisCraddockBusiness/
• Instagram: https://www.instagram.com/craddrock/

RESOURCES:

🏠 The Redux Group: Hire or refer Chris’s Real Estate Team serving Northern VA, Richmond VA, Washington DC, and Maryland.

⚡ DMV Agents, Join Our Team: Real Estate Opportunities with The Redux Group.

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group.

💰 BEST Text Marketing Automation Software: Let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals!

🧑‍🎓 AGENTS: Get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25—but only if you go through the link here.

In this solo throwback episode, Chris Craddock breaks down the exact strategy that helped him close over 40 transactions in his first year as a full-time real estate agent. And it all started with one simple, non-negotiable rule: talk to at least 10 people a day about real estate. 

Chris unpacks the mindset, discipline, and math behind daily prospecting, the danger of stopping once you get busy, and how hiring support helped him scale without sacrificing future business. 

What You'll Learn:

• Why treating prospecting like brushing your teeth can change your business
• How one simple daily rule can generate enough income to feed your family and build wealth
• The danger of stopping your pipeline when you're busy — and how it cost Chris $60K in a single morning
• The difference between being good at real estate and talking to enough people
• Why even a bad agent can succeed if they follow this strategy (but great ones can dominate)

RESOURCES:

🏠 The Redux Group: Hire or refer Chris’s Real Estate Team serving Northern VA, Richmond VA, Washington DC, and Maryland.

⚡ DMV Agents, Join Our Team: Real Estate Opportunities with The Redux Group.

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group.

💰 BEST Text Marketing Automation Software: Let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals!

🧑‍🎓 AGENTS: Get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25—but only if you go through the link here.

Hit Chris Up:

• Facebook: https://www.facebook.com/ChrisCraddockBusiness/

Instagram: https://www.instagram.com/craddrock/