Tax transparency is on the rise, and companies are figuring out how to adapt.

Large multinationals will soon have to publicly report their tax information in the EU. The pressure for more information isn't just coming from governments. Investors, too, are pushing for greater disclosure of companies' tax arrangements.

Companies have long worried that reporting their tax information could set them up for a reputational hit. But now, with public reporting requirements on the horizon, some are choosing to put the information out themselves ahead of the mandate.

KPMG's Anu Varadharajan sat down with Bloomberg Tax's Isabel Gottlieb to talk about why the tax transparency measures worry companies, and what they're doing to prepare for the requirements.

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