Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.

21st Century Sports book: https://www.whu.edu/en/faculty/entrepreneurship-and-innovation-group/sports-and-management/21st-century-sports/

WHU/MIT online course Transformational technologies – Applied Lessons from Sports: https://xpro.mit.edu/courses/course-v1:xPRO+TTLSx/

YouTube video - Why Football will End 2049: https://www.youtube.com/watch?v=nKqV9AgqDEM

Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.

In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development.

FURTHER READING LINKS:
Archer Advisors
Interactive Advertising Bureau
4As Institute of Advanced Advertising Studies

Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the Web
Brave Browser
Abaqoo Browser

Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes

Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.

Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.

Michael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.

Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows people to innovate, and how to enable and empower a community of employees and customers to advocate for your brand.

Further readings: Exit Right by Mark Achler and Mert Iseri https://www.exitrightbook.com

Mark Achler: https://www.linkedin.com/in/markachler/

Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured and the keys to being a successful investor including pattern recognition.

Further reading links:
Glasswing Venture: https://glasswing.vc/
Sarah Fay: https://www.linkedin.com/in/sarahfayboston/

Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, and how much more sophisticated audience segmentation will deliver hyper-personalisation.

Further reading links:
https://en.wikipedia.org/wiki/Yoav_Shoham
https://www.ai21.com/
http://www.aiindex.org
https://www.wecode.org.il