Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elon Musk, LL Cool J, and Jon Bon Jovi. Christian also discusses what to expect from GenZ in the future, the current confusion around the Metaverse, and the many ways in which the physical and virtual worlds are converging and fusing.

Further reading links:
https://possibleevent.com/
https://www.linkedin.com/in/christianmuche/
https://www.mmaglobal.com/

Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.

@glynnDavis / @retailinsider

Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations

Further reading links:

https://www.linkedin.com/in/bryan-wiener-26956/

https://www.profitero.com/

In this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista.

Further reading links:

https://www.kornferry.com/about-us/consultants/jenna-young

https://www.youngjenna.com/

https://www.kornferry.com/about-us/partnerships/fortune?utm_campaign=global-WMAC-culture-2023-01&utm_source=internal%20outreach&utm_medium=ppc&utm_content=website

Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.

21st Century Sports book: https://www.whu.edu/en/faculty/entrepreneurship-and-innovation-group/sports-and-management/21st-century-sports/

WHU/MIT online course Transformational technologies – Applied Lessons from Sports: https://xpro.mit.edu/courses/course-v1:xPRO+TTLSx/

YouTube video - Why Football will End 2049: https://www.youtube.com/watch?v=nKqV9AgqDEM

Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.

In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development.

FURTHER READING LINKS:
Archer Advisors
Interactive Advertising Bureau
4As Institute of Advanced Advertising Studies

Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the Web
Brave Browser
Abaqoo Browser

Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes

Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.

Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.