What Next?

Ofir Krakowski, CEO of Deep Dub on the potential of AI-driven dubbing solutions for improving content accessibility globally. An Israeli tech pioneer whose company has already translated thousands of hours of content for major Hollywood studios and streaming platforms including Netflix, Apple TV, and Hulu, Ofir believes that AI has the ability to translate nuance and idiom into the languages massively underrepresented on the internet. And as the world reads less and becomes more video-driven, he argues that this application of AI, with its localized language dubbing bringing new opportunities for people all over the world, will democratize viewing and learning. 

Nirit Cohen, HR strategist and bridge builder between emerging trends and practical solutions on the seismic shifts in how we approach work. A columnist for The Marker, Nirit’s 25 years of experience at the Intel Corporation in Israel, EMEA and US has led her to examine how to craft strategies for the challenges and future trends across the employee lifecycle. She says that organizations must adapt to a future of work unbound by location, where AI and evolving employee expectations around flexibility, autonomy, and work-life balance are reshaping careers.  And after the COVID-19 pandemic accelerated the shift towards remote work and the rise of the 1099 economy,  she argues that the impact of AI will lead to profound transformations as workers embrace “the future of less work” by prioritizing their well-being and personal fulfillment alongside their professional goals.

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Eric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric’s team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for their audiences. Eventually, he says, commerce and content will be seamlessly interlinked as businesses and marketers will need to strike a balance between technology, creativity, and entertainment.

Stacy Feiner and Jack Harris, co-authors of  The Sixth Level: Capitalize on the Power of Women's Psychology for Sustainable Leadership. They make the case that current leadership models are missing critical elements and offer an addition to Maslow’s five-model Hierarchy of Needs. Feiner and Harris suggest that this Sixth Level is women’s unique ability to move between the analytical side and the emotional side of the brain which they call the ‘art of toggling’. Mutuality, ingenuity, justice, and intrinsic motivation, they believe, could elevate communities to work collaboratively and justly, and eliminate an outdated model of command and control.

John Winsor, Executive in Residence at Harvard Business School's Laboratory for Innovation Science and co-author with Jin Paik of the national bestselling book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges on strategies for harnessing the potential of the global talent pool to address major business challenges and enhance organizational success. A prominent figure in strategic marketing and product innovation, John argues that the future of work is a combination of micro-entrepreneurs and freelancers rather than full-time company employees. As a result of open networks, companies will have to reimagine themselves as open workplaces with leaders driven by an abundant mindset. And in a fast-moving, fluid world, it’s the talent in the cloud that will perform tasks and skills, using cognitive surplus across the globe to get the work done.

Sophie Williams, former global leader at Netflix, anti-racism activist, TED speaker, and the author of Millennial Black, Anti-Racist Ally, and The Glass Cliff on the opportunities offered by a more diverse workplace. Her passionate advocacy for more women and Black and global majority people in the industry focuses on growing existing talent and creating a workplace designed to improve the return on its workers' investment. As the Glass Cliff phenomenon identified 20 years ago and replicated in research around the world shows, women are finding themselves being brought in to lead in businesses undergoing a crisis, when their chances of success are limited from the start. Sophie argues that the companies that set out to grow people from all backgrounds are likely to be the winners in the future.

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TED talk

UN transcript

Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India.

Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She says

Kirthiga Reddy links

Linkedin: https://www.linkedin.com/in/kirthiga/

Twitter: https://twitter.com/kirthigareddy

Virtualness links

Website: https://www.virtualness.io

Linkedin: https://www.linkedin.com/company/virtualnessio

Twitter: https://twitter.com/Virtualnessio

Joey Hubbard, Chief Training Officer at Thrive Global, shares provocative insights into why workplaces mandating RTO need to offer something to “earn the commute”—and how taking care of yourself is the least selfish thing you can do.

Mark Grether, Vice President and General Manager of Uber Advertising on the renaissance of the marketer and the blend of creative analytics, brand and performance. As the man in charge of the acceleration of Uber’s global advertising business and one of the driving forces behind Uber’s success, his insights into the future of mobility media are a must listen. Merging branding and awareness campaigns into performance is the Grether Rule, he says, with the best platform companies already blending data generation with data monetization to fuse online and offline worlds

"As AI becomes mainstream, the proliferation of misinformation it could create will exacerbate what we are already seeing today. Some bad actors will introduce "deep-fakes" that will be harder for consumers to discern and technology to detect. These ultimately threaten everything from the way business gets done to our society and indeed, democracy itself. At the same time, AI will help news publishers hone the appeal of their core product by helping them easily and efficiently tailor their offerings to disparate audiences. There are big opportunities for savvy marketers to partner with news publishers by investing in news advertising and enabling new technologies to bring both news and their messages forward to grow their business and thus protect it from the same threats that these same technologies represent to their businesses."