What Next?

What Next?

By Publicis GroupeBusiness
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What Next? episodes

  • Upgrading the Human: The Challenge for Bosses

    Lisa McCarthy, CEO and co-founder of the Fast Forward group, and author of Fast Powered: Five Power Principles to Create the Life You Want in Just One Year on managing stress and achieving fulfilment in the workplace and in life. Lisa who has spent 25 years at prominent media companies including Univision, Viacom, and CBS, driving billions in sales revenue, has used her own experience of the toll of high pressure to develop a system to create success and satisfaction. Named a ‘woman to watch’ by Advertising Age, and listed on Crains New York Business 40 under 40, she argues that managers need to put the emphasis on coaching and mentoring, and less on bossing. The constant upgrading and improving of our selves, she says, will help us to seize opportunities, which will be even critical in the workplace of the future.


    www.fastforwardgroup.net

    41 min
  • The Augmented Human

    Richard Townsend, CEO of Workforce Learning on talent, culture, and the augmented human. His predictions are based on a rich pedigree in communications, from humble beginnings at DMB&B Advertising to launching the digital division of Starcom Mediavest. But it’s his pivot into online learning at Circus Street that has shown him a future where AI will deliver the technological uplift to let us become better at being human. He argues that in a world of AI, everybody will have their own personal chief of staff, research assistant, and designer sitting alongside them as they work. The result, he says, is a future of problem solving, creativity, leadership while the machines get on with the rest of the job.

    46 min
  • Small Yet Mighty: Shaping the Future of AI Models

    Rudina Seseri, Co-Founder and Managing Partner of Glasswing Ventures, shares her insights on the future of Artificial Intelligence based on 19 years of investing and operational experience in high-growth AI and Frontier Technology companies. She argues that large language models will become

    smaller, more distilled, more refined, and therefore more powerful, while the transparency of the open-source and open model landscape will enable companies to control their own destinies. She believes that the Coming Wave, predicted by author Mustafa Suleyman, will strip the paint off some
    AI companies to reveal the true AI-Natives set to thrive.


    ⁠https://www.the-coming-wave.com⁠

    On LLMs becoming smaller

    LLMs for Dummies by Rex Woodbury: https://www.digitalnative.tech/p/llms-for-dummies?utm_source=substack&utm_medium=email

    Phi-1.5: https://www.linkedin.com/pulse/phi-15-ai-textbooks-groundbreaking-new-way-train-llms-rudina-seseri-acbre/?trackingId=xFExcDnPTyuisRwZdmCs%2BQ%3D%3D

    On Meta's AI strategy

    Meta AI roadmap: https://www.wsj.com/video/events/metas-ai-roadmap/D8AD06F0-BCB8-4615-8FF6-B7DD3E1CE228.html

    On AI trough of disillusionment

    Biden EO on AI: https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/

    SuperReturns: https://globalfinance.connectmeinforma.com/community/superreturn/articles/five-essential/details

    47 min
  • The Game of Sports
    Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016. He argues that Sports will follow gaming into the interactive world building communities around sports players on and offline as younger fans look for new ways to engage. And he advises us to follow his old Disney colleague, Steve Jobs’ mantra: beware the status quo.

    Latest Sports Business Journal column: https://www.kosnermedia.com/news/crossing-sports-media-rubicon-one-year-later

    NCAA Gender Equity Media & Sponsorship Analysis, 2021: https://static1.squarespace.com/static/5e48689ce8cf6318cdabe294/t/6149e29e8768351a56a63bcf/1632232095074/NCAA+Gender+Equity+KHF+Phase+I+Report+-+Desser+Media+%26+Sponsorship+Addendum.pdf

    Interview with Ben Thompson, Stratechery: https://www.kosnermedia.com/news/kosner-stratechery-interview-past-future-sports-abundance
    37 min
  • The Art of the Side Hustle
    Chris Guillebeau, New York Times best-selling author of The $100 Startup, Side Hustle and The Happiness of Pursuit on the rise of the side gig, and its impact on the future of work. His daily podcast, Side Hustle School is downloaded two million times a month, often by listeners who have regular jobs but want to diversify their income, create more options for themselves and do more of what matters. He argues that this creator economy is redefining what work means, with more focus on joy and meaning but also on what he calls asymmetrical risk which can reap a very different type of reward.

    Further links:
    https://chrisguillebeau.com/
    34 min
  • Change is Gonna Do You Good
    Michael Millward, Managing Director of the British and Irish Business of international solutions company, Lyreco on the increasing importance of community and resilience in business. With 25 years of experience across different markets and workplaces, from working in kitchens to sales to the development of packaging technology, he argues why change is the key to unlocking new sources of power. Leaders in business, he says, must build their teams by showing vulnerability and a passion for change, adapting and embracing the future, dreaming big and refusing to consider Plan B.

    Linkedin: https://www.linkedin.com/in/michael-milward-66a3654/
    41 min
  • Ethics and the Key to Being Cool in Business
    Linda Thomas Brooks and Wallace Snyder, founders of the Institute for Advertising Ethics on the future of trust in business. Linda, who is also chief executive officer at PRSA and former president and CEO of the Association of Magazine Media and Wallace, former president and CEO of the American Advertising Federation, argue that the rise of AI will elevate the role that ethics plays in keeping companies relevant. As Millenials and Gen Z look at who is doing the right thing, how to build ethics into the heart of business will become key to attracting and retaining talent.

    Further reading: Institute for Advertising Ethics: https://www.iaethics.org/
    43 min
  • AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writing
    Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers

    Josh Bernoff website: https://bernoff.com
    Josh Bernoff books: https://bernoff.com/books


    How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai

    Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

    Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html

    Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/
    39 min
  • Culture makes Meaning: Why understanding and aligning with communities are critical today.
    Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be’ and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities.

    Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/
    Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be
    34 min
  • Meaning over Math! How connection, empathy and authenticity are the keys to growth
    Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money.

    Further reading:
    The Art and Science of Brand Transformation book here: https://rb.gy/qmq41
    Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/
    42 min

About What Next?

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"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and…

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