You might not like the word "selling", and you would not be alone if that is true.

But what if I told you there is a better way, and that Sigmund Freud convinced me to believe so :)

In this episode, I talk about a couple of powerful frameworks for getting deep insights about your potential customers.

I talk about The Pleasure Principles, and how to combine it with The Structure Of Belief, for sales (influence) success.

Hope you enjoy it.

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