Whether you know it or not, and whether you like it or not, other people are telling a story about you. 

Here is an example, when my wife and I went out for dinner, we ran into a friend. Just the night before, we saw our friend's boss at an event. 

When I mentioned seeing her boss, my friend said. "He's not a fan of people."

Whether he knows it or not, this is the story his employees tell about the boss when he is not around. He is not a fan of people.

Here is what you have to understand about the story people tell about you...there is an onstage story and a backstage story. 

Backstage is your co-workers, your family, and your friends. People who know you when you are not performing. 

Onstage, which includes social media and other parts of your story actively in front of people, you can craft a story that looks good. But what about people who know you when you are not performing. What do they say about you when you are not around?

What if you found out people were saying something about you like you are not a fan of people? Is that the story you want to be told?

Jeff Noel joins me to discuss how you can help shape the story people tell about you. 

Jeff reminds us, the essence of you or your brand, is the first thing that comes to mind when someone says your name. If what comes to mind for people is out of alignment with what you want them to think, you have some work to do.