Join Ciara and Erika, Senior Engagement Strategists at Scoir and college admissions marketing professionals, plus Abby deSilva, Inbound Marketing Strategist at Scoir and member of Gen Z, as they share strategies to authentically connect with Gen Z and thrive through today’s admissions challenges. They evaluate what students think about college admissions today and how this can inform how you market to students this year.

This podcast covers:

• What students are saying about college admissions (what vibes with them)
• What students are looking for in a college and their marketing (what to yeet and what to keep)
• Actionable tips based on student feedback (embracing your Gen Z marketing era)
• How Scoir can help

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