June 08, 2021

What the Best Marketing Procurement Professionals do, how Agencies can respond to Procurement Teams/RFPs, and the value of Lifelong Learning with Stuart Dunk

22 minutes

If you want to learn how to become a Contract Management Pro in the World of Procurement, start here.

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In this Podcast Episode of the World of Procurement Podcast, we are talking to a Marketing Procurement Professional and expert, Stuart Dunk, who has experience working for some massive Companies, such as Nike. We go into detail about Stuart’s background pre-procurement and his extensive Marketing Procurement background at some of the biggest names where he developed true expertise in Marketing.

We cover. Stuart’s company that he set up during COVID, which is a feat in Entrepreneurial spirit, and how he’s been advising agencies on how they should approach procurement, how to price and shape responses to RFPs etc. This is something that just makes sense. Us Procurement Professionals can often forget there is someone at the other side (as illustrated so eloquently by Dr Leda Glyptis here).

We cover why understanding Marketing, as a macro topic and not just Marketing Procurement, is vital if you want to be taken seriously in the world of marketing. People who know marketing and enjoy marketing are the ones who are best at Marketing Procurement.

We talk about the value procurement pros can bring to marketing and how it is more than marketers think as old age perceptions around price still live and worry marketers about procurements intentions. We talk about how the best marketing procurement pros going into marketing enter that world and say what do you need, what are your metrics (this is similar to what Sarah Scudder broke down for us in this Podcast).

Project Spring highlighted other value-added activities that Procurement Pros had for marketers. CPOs have so many conflicting priorities and how savings are now not the number one focus but becoming more efficient is (Deloitte Global 2021 Chief Procurement Officer Survey)

Why CIPS can be great for Marketing Procurement Pros and new entrants into the World of Procurement.

Check out what Stuart is up to at his Company and reach out to him if you need help in the Marketing Procurement space - Don’t Forget to Look.

Resources/Books/Courses discussed throughout the Podcast:

- Blair Enns, The Win Without Pitching Manifesto Book (US)

- Blair Enns, The Win Without Pitching Manifesto Book (UK)

- Project Spring from the World Federation of Advertisers

- Mini MBA in Marketing by Mark Ritson

- The Institute of Practitioners in Advertising

- Blair Enns, Win Without Pitching

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