Is your company future-ready? Well Tim Hayden of BrainTrust Partners can definitely tell you and he's our guest on WTF. How do data centers, block chain, AI and the like factor in to the future of business? What do we overlook today that will be vital to master tomorrow? These are the kinds of questions we're pondering with Tim on the show!

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

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https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

April Simmons talks about one crucial mistake dealerships make when advertising in search and social media networks.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

One loves the phone, the other uses the internet on their phone and then texts. One only starts shopping around when they're ready to buy. The other shops WAY before they need to. Can you guess which is which? April Simmons has your answers!

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

April Simmons is a numbers gal and her evaluation of some recent consumer trends might surprise you.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

April Simmons has seen dealerships go through all kinds of changes. She talks here about the similarities between the current time and the beginning of Covid.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

The 10 foot rule is an automotive staple. At least it WAS. April Simmons talks about its importance, why it has faded from use, and why that's a mistake! 

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

April Simmons has a lot of demands on her time. Instead of focusing on EVERYTHING she needs to accomplish at once, she talks about her strategy of one thing at a time with FULL focus.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

April Simmons of Horne Auto Group explains the circumstances behind her unlikely career in automotive.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing 
Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

We're kicking off 2025 with Horne Auto Group's April Simmons. With nearly 30 years in automotive experience in a multitude of roles, April knows how to connect with clients and the little things dealerships often miss when they're trying to retain them. She's here sharing her enthusiasm and wisdom with us! Take notes!

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
http://www.gdsdealers.com/partners?utm_source=wtf&utm_medium=sponsorship&utm_campaign=wtf_sponsorship

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Russell Hill talks about another meaning for ADD. AI has been a buzz phrase in automotive but many are finding that it's not an immediate solution. It takes analysis and deliberation to properly implement, as Russell explains.

Global Dealer Solutions has a network of high-performance providers offering proven products and services. We are committed to prioritizing dealers by delivering the most effective tools in the industry. Let's grow together. Schedule your complimentary consultation today.
https://www.gdsdealers.com/?utm_source=wtf&utm_medium=podcast&utm_campaign=2025

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations