Join us as we take a deep dive into the more than 100 year old history of Lancia. From the first unibody construction to the first V4 engine to their championship-winning rally tech, Lancia has been on the forefront of automotive innovation since their inception. So how did they go from making some of the most beautiful, awe-inspiring machines to offering only one blobby uninspired hatchback? What the hell happened?

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