How can the auto industry improve the customer experience? The answer lies in the next generation of data tools. Join Equifax’s Brian Epro as he interviews Atul Patel, CEO and co-founder of the automotive digital marketing platfom Orbee, about the next generation of personalization and how it will transform how consumers buy their next automobile.

Jump ahead to these topics:

2:30 – About Atul Patel and Orbee

5:50 – What can the auto industry do with today’s updated personalization capabilities?

14:09 – The auto industry’s customer data is siloed, and that is impeding its marketing relevancy

16:05 – How the consumer can benefit from contextual personalization

18:16 – How Atul reconciles being a MarTech and ad tech thought leader as well as a privacy advocate

23:42 – Technology has evolved to allow dealers to segment smaller groups and market to them 

For more information about Market Pulse: https://www.equifax.com/business/trends-insights/marketpulse/

Connect with Atul Patel on LinkedIn: https://www.linkedin.com/in/atulpatelx/ or at Orbee.com.