Many outdoorsy folks will happily slog for hours toward outdoor fun, despite the fact that any number of adventure derailing smackdowns await us. Gear malfunctions, crummy weather, and bloodied limbs don’t stop us from heading into the unknown. No one puts this optimistic persistence to better use than lifelong surfer and CEO of the Surfrider Foundation, Chad Nelsen. Chad grew up in smog-choked Laguna Beach in the 1970s, when pipes spilled raw sewage into the ocean regularly. He was inspired to pursue environmental science and a PhD combining his love of surfing with sustainability, thus dedicating his life to protecting and preserving the world’s oceans, waves, and beaches. Despite bureaucracy, apathy, and disengagement, Chad pursues environmentalism like a surfer paddling into pounding beach break, confident that the wave of his life is just outside the shore pound.