What The Teck?

Kaila Uli is an e-commerce business builder and the Founder of Puffie Slippers. She also founded Brillies.co, a vintage and retro sunglasses brand she lost in a cyber attack. As a TikTok content creator, Kaila educates entrepreneurs on building their businesses.

Some small business owners believe they're safe from cyber attacks because of their size. Yet, 50% of attacks occur against small businesses since attackers aren't always after just revenue. How can online business owners mitigate these threats and recover their companies?

After multiple failed business ventures, content creator and online entrepreneur Kaila Uli was confident her next company would prosper. However, an unexpected cyber attack from a competitor caused her to lose everything. The attackers flooded her site with bots, overwhelming the servers and kicking her offline. Kaila recommends investing in services like Cloudflare, which can limit excessive traffic directed at a network or server during an attack and ensure your business remains online. You can also purchase cyber insurance to secure personal information and pixel data.

In today's episode of What The Teck?, Rolando Rosas speaks with Kaila Uli, the Founder of Puffie Slippers, about how she navigated a cyber attack and rebuilt her online presence. Kaila also talks about generating sales from viral content, how to acquire capital for a new business venture, and firsthand insights into multilevel marketing schemes.

Steven Schneider is the Co-founder and CEO of TrioSEO, which helps SaaS and B2B brands create content that generates high-intent organic traffic. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and helped scale a collection of brands by 500% to seven figures in three years.

In a digital world overflowing with content, how can businesses ensure they stand out and capture audience attention? With nearly 95% of online content receiving no clicks, it's not enough to create content arbitrarily. What strategies can marketers employ to improve their visibility and engage their target audience?

Rather than trying to fit as many keywords as possible into one piece of content, SEO master Steven Schneider suggests conducting in-depth keyword and customer research to develop a central topic. This allows you to create high-intent, ROI-focused content to achieve brand goals. Additionally, building backlinks is an evergreen SEO strategy that can boost you to the first page of search results by generating credibility and authority.

Welcome back to What The Teck? as Rolando Rosas and Dave Kelly invite Steven Schneider, the Co-founder and CEO of TrioSEO, to discuss SEO strategies for e-commerce brands. Steven talks about maintaining caution when employing AI for content generation, how Amazon has gained trust in the marketplace, and how to build customer trust.

Mina Elias is the CEO of MMA Nutrition, a seven-figure Amazon dietary supplement brand. With the expertise he gained from growing his supplement brand, he founded PPC University, where he serves as the Head Instructor to other Amazon sellers. Mina is also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon.

Is Amazon worth the investment? As digital marketplaces continue to evolve, many brands wonder if Amazon remains the unrivaled platform for sellers, especially when facing competition from platforms like TikTok and Walmart. With changing market dynamics and seller challenges, what makes Amazon the most attractive option for entrepreneurs?

According to MMA fighter turned seven-figure Amazon seller Mina Elias, Amazon is the most frequented online retail store for consumers. Although most Amazon sellers only reach approximately $100,000 in annual sales, you can scale to multiple millions by understanding customer preferences and market dynamics. Mina emphasizes innovating your products consistently to remain relevant among similar products. You must also develop strategic pricing structures, ensuring you price products within the standard ranges for your category.

Tune in to this episode of What The Teck? as Rolando Rosas speaks with Mina Elias, the CEO of MMA Nutrition, about competing for profitability on Amazon. Mina talks about Amazon's partnerships with social media platforms, Amazon's global dominance in the market, and the factors influencing profitability on its platform.

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports' products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.

Pouring your money into Amazon Advertising only to find your products on the last results page can be frustrating. Experimenting with various SEO and PPC strategies is crucial for adapting to Amazon's algorithm and marketplace changes. Once you've employed these strategies, how can you measure the results?

Seven-figure Amazon brand owner Colin Raja says that by grouping, assigning, and placing keywords appropriately, you can increase your rankings and reduce CPC costs. The search query performance page allows you to view your keyword rankings, click shares, and competitor data to evaluate conversion rates and make adjustments accordingly. Colin recommends monitoring performance continuously to determine ranking progressions, sales attributions, and budget appropriately.

In the final installment of the What The Teck? Amazon product ranking series, Colin Raja, the Owner of RIMSports, joins Rolando Rosas to talk about measuring the results of your advertising efforts. Colin shares examples of high-performing PPC campaigns, the importance of experimenting with various campaign tactics, and how to assess brand analytics through search query performances.

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports' products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.

Before launching products on Amazon, you must identify the keywords required to rank and generate optimal sales. How can you optimize your keyword rankings on the backend of your site to maximize conversions and sales?

Having tested various keywords in his Amazon business, Colin Raja recommends identifying your competitors' keyword strategies to stay ahead consistently. Each keyword consists of scores like relevancy, sales, item type, rating, and review. To enhance your site's performance, it's essential to identify which competitor brands ranked in the top 10 and then individually prioritize your keywords based on their supporting words. Deconstructing keywords separately allows you to perform higher in your category.

In the second installment of the What The Teck? series on improving product rankings, Rolando Rosas welcomes Colin Raja, the Owner of RIMSports, back to discuss his keyword ranking strategy. Colin describes how to prioritize keyword types to improve your rankings, how to boost conversions and sales with high-performing keywords, and the keyword discovery process.

Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports' products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.

Investing thousands of dollars into an Amazon product launch only to watch it fail can be disheartening. Yet more sellers have experienced this following Amazon's algorithm changes, which reconfigures SEO rankings. How can you navigate these updates to boost your product rankings?

With Amazon's new keyword update, brands have noticed that even the most basic keywords aren't ranking, and their products aren't performing to previous standards. Data-driven Amazon seller Colin Raja explains that Amazon requires brands to assign their keywords to specific categories and subcategories to compete against those with similar products. This entails restructuring your SEO strategy on the backend of each product to align with Amazon's categories and browser nodes. You can then relaunch your products by linking keywords to social ads like TikTok and Instagram.

In this episode of What The Teck?, Colin Raja, the Owner of RIMSports, joins Rolando Rosas for the first segment of a three-part series about improving your product rankings. Colin talks about social signals, keyword linking, and how Amazon's keyword ranking updates impact future product launches.

James Morrison is the Senior Director of Security Programs at Intelisys, a hybrid technology distributor owned by ScanSource. For more than 20 years, he was a Computer Scientist for the FBI, where he served as a local tech expert to Special Agents and Task Force Officers, assisted in computer intrusion investigations, and reverse-engineered software to determine the source and purpose of malignant codes. James was also a UNIX/Database Administrator with the US Air Force.

The internet's rapid growth has fueled elaborate and sophisticated cyber attacks using AI, which can hack into company software systems at alarming speeds. With the rising rate of threats and attacks, companies struggle to identify vulnerabilities, and 71% of organizations lack knowledge of proper cybersecurity measures. How can you cross-collaborate with internal teams to build a robust cybersecurity program for your business?

Having successfully managed major cyber threats to the FBI, computer scientist James Morrison understands firsthand the dangers of relying solely on insurance companies to mitigate damage caused by attackers. The companies often don't reimburse everything, and they can't cover reputational damages or devastation resulting from individuals exploited by the attackers. Instead, companies must take a proactive approach by advocating for robust security measures. This involves separating IT from security efforts, aligning these efforts with organizational goals, obtaining external expertise, and communicating company threats in a universal language.

Welcome back to What The Teck? with Rolando Rosas, who interviews James Morrison, the Senior Director of Security Programs at Intelisys, about the importance of security in protecting your company from growing cyber threats. James delves into the sophistication of modern attacks, the cyber threats that plague the FBI, and why companies struggle with cybersecurity.

Sharon K. Gillenwater is a SaaS startup advisor, mentor, and coach for aspiring tech entrepreneurs. As a tech startup founder and executive, she built, scaled, and sold Boardroom Insiders — an award-winning Inc. 5000 SaaS business intelligence platform — for $25 million in 2022. Sharon recounts this journey in her book Scaling With Soul. After gaining experience in the tech and marketing space in San Francisco, she became an independent consultant working for major tech companies, including Cisco, Microsoft, Oracle, Adobe, Sun Microsystems, and Google.

Founding a business with investments from venture capital may make the process easier initially, but when it comes time to sell the company, you may not receive your fair share of the equity. How can bootstrapping your company lead to greater returns upon exiting?

SaaS advisor and founder Sharon K. Gillenwater founded her VC-backed email newsletter company during the peak of the dot-com bubble. When the bubble burst, her investors dropped her business as a portfolio company despite Sharon's attempts to restructure the business model. With this valuable lesson, she bootstrapped her next company, scaling it fast until she was approached by a private equity firm that offered to purchase the business. The exit process was grueling, but Sharon walked away with $9 million after a final sale of $25 million, a significantly higher personal return than if her company had been backed by VC. Bootstrapping your business allows you more control over each step of the process, from scaling to selling.

Join Rolando Rosas and Dave Kelly in the latest episode of What The Teck? as they interview SaaS startup advisor and founder Sharon K. Gillenwater about selling her bootstrapped tech company. Sharon discusses the rising number of bootstrapped tech companies, how bootstrapping differs from venture capital, and how to integrate your team into an exit by offering them a portion of the equity.

Julian Ghadially is the Founder of Margin Geek, an AI-driven company that automates product decision-making for distributors and wholesale-driven e-commerce sellers. As a former strategy consultant, he spent his career helping large companies develop growth and enterprise initiatives. Julian holds a master's degree in machine learning from the University of Texas at Austin.

AI is expected to surpass human intelligence in the coming decades, raising ethical questions about its role in job functions. How can you leverage AI in your business while considering its potential, dangers, and limitations?

From creating scroll-stopping content and improving sales team performance to detecting early-stage cancers, AI has countless use cases. It can streamline these functions by personalizing customer experiences through tailored recommendations and using predictive analytics to forecast trends and customer behaviors. Yet since AI is still in its infancy, the data may not be completely accurate. AI pioneer Julian Ghadially advocates for an integrated approach in which humans collaborate with AI to enhance business processes. This involves testing and learning various models by consistently refining prompts and data for usage.

In today's episode of What The Teck? Rolando Rosas sits down with Julian Ghadially, the Founder of Margin Geek, to talk about the future of AI in business processes. Julian shares how AI can augment human work, its impact on operational efficiency, decision-making, and innovation, and how to avoid costly mistakes when implementing the technology.

Dolf de Roos is a real estate expert who teaches professionals to generate passive income and wealth by investing in real estate. With over 40 years of experience in the field, he has published 11 best-selling books, including Real Estate Riches,and has worked with Robert Kiyosaki to write the Rich Dad's Advisors series on real estate. Dolf also teaches at events and institutions in over 16 countries, including Tony Robbins' Wealth Mastery. He has been featured on over 5,000 global radio stations, and in 2003, he became a Visiting Professor of Real Estate at the University of North Texas.

Real estate has become a popular avenue for generating wealth as people stray away from traditional employment. Yet volatile markets, depreciated properties, and vacant spaces have made it challenging for people to establish recurring revenue and achieve long-term success. What strategies can you employ to create passive income and live the life of the wealthy?

After obtaining his PhD, real estate investor and coach Dolf de Roos realized that traditional education wouldn't make him wealthy. He studied the habits and strategies of upper-class professionals and began leveraging his degree as a problem-solving tool for creative wealth generation. Dolf maintains that while many are hesitant to request a loan from the bank, you can develop a partnership with these institutions by offering them a stake in your investment. Additionally, the number of vacant and abandoned properties has increased since people began working from home, so observing market trends and behaviors allows you to convert these properties into value-generating investments.

Tune in to this week's episode of What The Teck? as Rolando Rosas and Dave Kelly invite real estate expert Dolf de Roos to speak about leveraging real estate to generate wealth. Dolf shares his strategies for identifying lucrative properties, his role in Rich Dad Poor Dad and the book's cultural resonance, and why he recommends restructuring traditional financial strategies in real estate.