What The Teck?

Neil Patel is the Co-founder of Neil Patel Digital, where he helps companies grow through innovative digital strategies. His clients include renowned companies like Amazon, Microsoft, Airbnb, Google, NBC, and SalesForce. As a New York Times best-selling author, Neil has been named a top influencer on the web by The Wall Street Journal and one of the top 10 marketers by Forbes. President Obama has recognized Neil as a top 100 entrepreneur under 30, and the United Nations recognized him as a top 100 entrepreneur under 35. He has spoken at over 310 global conferences and hosts the Marketing School podcast.

The digital marketing space is inundated with complex algorithms, an endless sea of competitors, and content that seems to evaporate unnoticed. In the digital world's hustle and bustle, how can the average creator navigate through the noise and leave a lasting impression?

According to industry-trusted digital marketer Neil Patel, AI has overpowered the content creation space, so content creators must test and learn various AI-driven platforms to remain competitive in the rapidly shifting landscape. Yet many industry professionals overestimate AI's capabilities, so recognizing its limitations and integrating personal creativity into the process is crucial. Additionally, content creators often overlook less popular platforms like Facebook or Pinterest, focusing exclusively on Instagram and TikTok. Demand Sage has reported that the average consumer spends two hours and 27 minutes a day on social media and uses 6.6 social media networks. Digital marketers can reach a wider audience by expanding content creation to diverse social platforms.

In today's What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Neil Patel, the Co-founder of Neil Patel Digital, to discuss the evolution of content creation and the digital marketing landscape. Neil addresses the effectiveness of lead generation, the value of a podcast for digital marketing, and how to increase sales on Amazon.

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.

Are you struggling to keep your Amazon products in the spotlight and ahead of the competition? A strategic approach to Amazon sponsored ads can make your brand visible and increase sales. What role do sponsored display ads play in this process, and how can you incorporate them into your strategy?

Having worked at the helm of Amazon sponsored ads, former executive Nick Gezzar understands the secrets behind influential sponsored ads strategies. He emphasizes the value of a tiered approach, beginning with sponsored products, followed by sponsored brands, and employing sponsored display ads as the finishing touch. Sponsored display allows you to position your products above your competitors by promoting category bestsellers and upselling similar products. For instance, leading companies like Black & Decker and HP have acquired significant real estate on the platform by positioning their products strategically to appear on competitors' PDPs. This ensures instant visibility and potential sales.

Join Rolando Rosas for the final installment of the What The Teck? Amazon sponsored ads series with Nick Gezzar of Gezzar Consulting. In this episode, Nick talks about optimizing sponsored display ads. He also touches on product positioning, defensive advertising strategies to keep competitors at bay, and the common sponsored display myths.

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.

While sponsored products promote visibility on the first page of Amazon's search results, sponsored brands build exposure and awareness. What is the secret to profitability with sponsored brands?

Sponsored brands give Amazon sellers a pervasive presence on the platform and other sites, ensuring your products appear first in your selling category. Former Amazon Ads executive Nick Gezzar advocates for a unified Amazon Ads strategy that integrates both sponsored brands and products. Each tactic for sponsored ads should align with your overall approach and goals, so creative campaigns must be deliberate and calculated. A comprehensive strategy also entails structuring your Amazon storefront to feature top-selling products first, leading to more clicks, views, and purchases.

In the third installment of the What The Teck? Amazon Ads series, Rolando Rosas continues his discussion with Nick Gezzar about maximizing the impact of Amazon sponsored ads. Nick talks about practical examples of sponsored brand campaigns, how to place ads and bid on keywords, and sponsored brands' new vertical video feature.

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.

When it comes to the digital landscape, why do some products sell while others rarely receive traffic? It all comes down to visibility, especially on a vast marketplace like Amazon, where appearing on the first page is key. What's the secret to landing that coveted spot, and can sponsored products really make a difference?

According to ex-Amazon employee Nick Gezzar, sponsored products can make or break your sales, and developing a calculated strategy ensures consistent relevance. When capitalizing on this advertising strategy, prioritize your top-selling products to maximize sales and ROI. Additionally, Amazon's search algorithm boosts high-rated products, so bidding on relevant keywords related to these products enhances visibility in search results. Your keyword strategy should be targeted toward your customers and contain related search terms from competitors.

In this episode of What The Teck?, Nick Gezzar of Gezzar Consulting LLC returns for the second installment of the sponsored product series. Nick explains why brands must dominate the first page of Amazon's search results, how to bid on specific keywords, and how category searches can target customers with granularity.

Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.

90% of shoppers never venture beyond the first page of search results, so gaining immediate visibility is crucial for Amazon brands. How can you ensure your products make it onto the first page while maintaining profitability?

With deep insights into Amazon's search algorithms, Nick Gezzar says that sponsored ads are foundational to a brand's visibility on the platform. He suggests beginning with sponsored products to establish a solid framework for your ad strategy before gradually implementing sponsored brands and display ads for broader exposure. While running campaigns, you can target misspelled versions of common keywords to capitalize on consumer search behavior and attract additional traffic at a lower cost, ensuring first-page visibility. By allocating your budget equally between sponsored products, brands, and display ads, you can maximize coverage and profitability.

Today on What The Teck?, Rolando Rosas chats with two-time guest Nick Gezzar of Gezzar Consulting LLC about the new age of Amazon advertising. Nick shares the intricacies of Amazon's search algorithms, why sponsored ads are mandatory, and how sponsored ads boost organic search results.

Blake Lawson is a Fractional COO at FullViz, where he provides operations leadership to growth-stage companies. With a track record of scaling businesses and building teams, he's worked in operations and product development roles with industry giants like Target, Amazon, and SAP. Blake's insights stem from firsthand experience in cutting-edge retail practices and transformation strategies.

With inflation on the rise, retailers must develop strategies to retain consumers while maintaining profitability. This includes integrating new technologies to address consumer needs and adapt to a shifting market. What strategies do retail giants concoct behind the scenes, and what can you learn from their efforts?

With hands-on experience driving profitability for Amazon's grocery and apparel arms, Blake Lawson discloses the operational secrets of AmazonFresh and Prime Now, including their banana alarm strategy that alerted the retailer to critical stock shortages. This inventory management approach drives sales consistency and customer retention. Retailers can also integrate AI and augmented reality into their operations to personalize the shopping experience and lower costs. Additionally, while offering free returns is considered a fundamental customer service strategy, they're often costly, so finding a balance by incorporating limits is crucial to long-term sustainability.

Join Rolando Rosas in this episode of What The Teck? as he sits down with Blake Lawson, the Fractional COO at FullViz, to talk about the winning strategies of prominent retailers. Blake shares the positive impacts of inflation on retailers, how to leverage data to understand customer motives, and the future of cashier-less shopping.

Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the "Wikipedia of Amazon knowledge" that serves 300-plus brands. MAG provides over 1,500 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. With over a decade of experience in corporate marketing and e-commerce, he's worked for multiple product brands, including serving as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction.

According to a study conducted by Marketplace Pulse, only 0.003% of the top 50 Amazon sellers reach $100 million in sales, and only 23% of the platform's bottom sellers achieve $100,000. These astoundingly unfavorable statistics are often influenced by Amazon's shifting logistics landscape in response to competition. How can you achieve profitability without exhausting your resources?

Having sold an Amazon brand after experimenting with various product categories, Steven Pope says that while Amazon is still the industry giant, platforms like TikTok and Walmart are rising in consumer popularity. Amazon sellers must diversify their portfolios and sell on multiple e-commerce platforms. However, as competition thickens, Amazon will raise its fees, so you should respond by identifying new products and categories to remain nimble and innovative. Additionally, while Steven once disputed retail arbitrage, he now maintains that you can make hundreds and thousands of dollars a month by buying and selling profitable products from other retailers.

Join Rolando Rosas in the latest episode of What The Teck? as he sits down with Steven Pope, the Founder of My Amazon Guy, to talk about selling on Amazon in a shifting landscape. Steven addresses the future of the platform, the importance of embracing and learning from strategic failures, and the characteristics of successful Amazon sellers.

CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. Before venturing into the Amazon space, CJ was a trial lawyer. He has been quoted about Amazon suspensions and appeals in publications and media outlets, including Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.

Losing money to an unauthorized Amazon seller can be infuriating, and going head-to-head with them in court may seem enticing. While brands that take this route may win in the end, it's an arduous process that's rarely profitable. How can you protect your brand against third-party sellers and adapt to the changing landscape?

Having spent his career in the trenches of the Amazon legal space, CJ Rosenbaum recognizes the risks and hidden stipulations behind legal proceedings. Before filing a lawsuit, he says to conduct asset searches to ensure you can receive payment upon winning the case. After evaluating the assets, you may find that the third-party seller lacks the funds to compensate you appropriately. In this case, rather than fighting it out in court, include your exclusive distribution rights in your warranty, denying third-party sellers delivery rights. This gives you the legal right to remove these sellers from your listing.

In the latest episode of What The Teck?, Rolando Rosas interviews CJ Rosenbaum, an Attorney and Partner at Rosenbaum & Segall, PC, about Amazon legal regulations. CJ explains Amazon's algorithm changes, the ramifications of the FTC lawsuit against Amazon, and the challenges of becoming profitable on Amazon.

Adriana Rangel is an Amazon Seller and the host of the Serious Sellers Podcast at Helium 10, which empowers entrepreneurs to start and scale businesses on Amazon. She became the first Latina to represent Helium 10 as a brand evangelist. As an Amazon seller and marketer, Adriana leverages branding and technology to grow her brand internationally across Amazon, Walmart, and her e-commerce site. She has spoken at multiple e-commerce events and offers coaching and consulting services to professionals interested in launching an Amazon brand.

Amazon is gaining rapid popularity in Mexico, overtaking the country's main media channels. Additionally, the NAFTA Treaty has reduced the barrier to entry for brands in the US. How can sellers break into this emerging market?

Mexico is a less competitive and more cost-effective market, making it attractive to companies in North America and beyond. With deep involvement in Mexican market trends, Adriana Rangel says you can create global product listings on Amazon. Yet to scale a brand in this market, you must develop inventory warehouses and fulfillment centers in Mexico. Adriana also notes that consumer cultures vary between countries. For instance, purchasing habits differ between Spanish speakers in the US and native Spanish speakers in Mexico, so your branding, messaging, and marketing must target each market appropriately. When starting out, Adriana recommends leveraging a Mexican agency to help you navigate the regulations.

In this episode of What The Teck?, Rolando Rosas speaks with Adriana Rangel, an Amazon Seller and podcast host at Helium 10, who shares insights into the Amazon market in Mexico. Adriana explains how selling in this market differs from selling in the US, the cultural significance of Mexico's nearshoring boom, and how to break into the market without paying additional taxes.

Jason Friedman is the Founder and CEO of CXFormula, which specializes in helping fast-growing entrepreneurial companies gain a competitive edge by enhancing customer experiences. Recognized as Ernst and Young's New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious brands like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason built various business ventures, including shoveling snow and building elevated beds for fellow college students, which he grew into a million-dollar business.

The entertainment industry has gained a reputation for crafting memorable encounters through shared experiences. From tailgating at concerts to capturing moments in photos and videos, everyone's journey is unique. What can brands learn about the customer experience from the entertainment industry?

Having worked alongside Fortune 500 brands, celebrities, and artists, customer experience entrepreneur Jason Friedman maintains that it's not about creating an interesting product or service. Instead, you must demonstrate interest in your customers' wants and needs to personalize their experiences. When positioning your product or service in front of your target customers, guide their journeys by focusing on the desired end results and the feelings associated with those objectives. Jason equates customer personas with fictional characters, stating that you must learn about your customers the way actors study their characters.

In the latest episode of What The Teck? Rolando Rosas invites Jason Friedman, the Founder and CEO of CXFormula, to speak about creating next-level customer experiences. Jason shares how to convey a compelling brand story, why the customer experience is a collaborative process, and how to generate customer loyalty.