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In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation course.
- Are we talking about aggregate revenue retention?
- We can segment by ICP, product line, etc.
- Are we talking about cohort revenue retention?
- I calculate monthly, T3M, T6M, and TTM
- The danger of TTM retention
- Retention can be subjective
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
By Ben Murray4.6
1111 ratings
In episode #14, I address time periods and revenue retention. This was a question from my student community enrolled in my SaaS Metrics Foundation course.
- Are we talking about aggregate revenue retention?
- We can segment by ICP, product line, etc.
- Are we talking about cohort revenue retention?
- I calculate monthly, T3M, T6M, and TTM
- The danger of TTM retention
- Retention can be subjective
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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