Open Market

What to Do If Your Market Isn’t Big Enough

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Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:

  • How to launch a new product or enter into a new market
  • When and how to involve your customers in market expansion efforts
  • What sales/marketing and product teams need to do to get aligned
  • How to derisk your transition by enlisting customer champions

    • If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

    ...more
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    Open MarketBy Joe Zappa & Eric Franchi
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