Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:<ul>
<li>How to launch a new product or enter into a new market</li>
<li>When and how to involve your customers in market expansion efforts</li>
<li>What sales/marketing and product teams need to do to get aligned</li>
<li>How to derisk your transition by enlisting customer champions</li>
</ul> If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enlisting customer champions If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

What to Do If Your Market Isn’t Big Enough

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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What to Do If Your Market Isn’t Big Enough

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