In this episode of T2RL talks, host Ian Tunnacliffe leads a timely discussion on the dual-front crisis currently impacting the airline industry. Joined by Bert Craven, Head of Technology Practice and Deputy CEO of T2RL, and Jane Atkinson, Senior Vice President of Business Development, the team explores the "pinch at both ends" caused by rising fuel costs and suppressed travel demand following military operations in the Middle East.

The conversation moves beyond the immediate crisis to offer practical strategies for airline IT and business managers. The experts discuss where to find "buried treasure" within existing contract portfolios, highlighting often-overlooked areas like aviation messaging costs, distribution forensics, and the critical importance of "material change of business" clauses.

From the nuances of contractual minima to the massive return on investment provided by a well-run RFP, this episode provides a roadmap for airlines looking to achieve long-term commercial efficiency and robust leverage, even when the market is at its most volatile. Whether you are facing immediate cost pressures or preparing for upcoming renewals, this session offers essential insights into navigating the current crisis while maintaining a "keep calm and carry on" strategic focus.