No one likes to have the truth withheld from them. Yet, your prospects are holding their cards close to their chest when they tell you, “Let me think about it.”

The first one is they don’t have the money, but they don’t want to admit it. So they say they’ll call you back, but they don’t. When you’re on the phone with a prospect, only one of two things happen. Either you’re closing them on why they should buy, or they closing you on why they shouldn’t.

The second thing they’re actually saying is they don’t see the value. After hearing your offer, they don’t see the value it could bring to their life, so they delay the sale by saying they’ll think about it.

The third thing is they don’t see why they should buy right now. They don’t see the value of what you are selling, so there is no urgency, and you’re letting them get away with that common excuse, “Let me think about it.”

So when your prospective client says, “Let me think about it,” what should you reply?

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